Management

Management


Tomohiko Masuta

Tomohiko Masuta has been CEO and Managing Director of Falken Tyre Europe GmbH since March 2021. Masuta joined Sumitomo Rubber Industries in 1985, gaining experience in sales and working closely with Japanese customers such as Toyota and Nissan. In the 1990s, he moved to the Original Equipment area of the business before being dispatched to support the development of the Dunlop brand in European countries. In 2015, he was appointed general manager of OE Tyre Business for SRI, with his most recent role being general manager of the Automotive System Division.

MARKUS BÖGNER

Markus Bögner was appointed as Managing Director in January 2016, and in 2019 as president of Falken Tyre Europe GmbH. He is particularly valued in the company for his excellent knowledge of the European market and as a very good mediator between cultures. Markus Bögner is responsible for Marketing and Sales and has worked for FALKEN since 2009.

Keiichi Miyamoto

With over 19 years’ of accounting and finance experience, CFO Keiichi Miyamoto joined SRI in 2016. Whilst working in SRI’s International Business Development and Administration Department at Kobe, Miyamoto played a crucial role in the acquisition of UK tyre distribution company MTS. In April 2017, he transferred to SRI’s European and Africa headquarters (EAH) in Offenbach, Germany and was responsible for the management and administration of the group’s companies in EAH before becoming Falken’s CFO in January 2020.