Press
FALKEN AZENIS FK510 receives “Exemplary” rating in the Big Auto BILD Summer Tyres Test
For the fourth time in a row, a Falken summer tyre has achieved the title “exemplary” in the big Auto BILD Summer Tyres Test. This year, the Falken premium model in the ultra-high performance segment, AZENIS FK510, again achieved a place among the top ten of the summer tyres tested, finishing in seventh.
Press
Falken Zone: New support programme for Falken tyre dealers launches in Italy, Spain and Greece
Falken Tyre Europe has established a new affiliate programme and support network for its wholesalers and retailers. ‘Falken Zone’ launched in July 2020 in Italy, Spain and Greece – the brand’s key southern European markets – with plans to roll out the new network in other European countries.
Press
Falken launches new social media campaign, “Pass the Wheel”
With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.
Press
All-new Falken SINCERA SN110 tyre sets the standard for wear and wet grip
Packed with technology in and under the surface, Falken’s new SINCERA SN110 car tyre aims to bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars. An A rating for wet weather performance underlines that the tyre doesn’t compromise on safety to achieve the wear benefits.