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FC Liverpool

FC Liverpool

In summer 2017 Falken announced a multi-year collaboration with Liverpool Football Club as a Global Partner and Official Tyre Partner. The partnership will see the two brands work together to create unique experiences for fans and customers alike while opening further growth opportunities in Falken’s key global markets. Utilising the world-class appeal of Liverpool FC, and putting the passion of the Club’s fans at the heart of the partnership, Falken will create initiatives that bring the Club’s fans closer to the action. Falken will also benefit from a range of marketing and promotional rights, including digital and social media support, pitch-side LED branding, stadium branding and access to Liverpool FC’s players and legends.