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For the eighth year in succession, tyre brand Falken is launching a special sales campaign for the tyre changeover season. The “Falken sagt Tanke” (Tanks from Falken) will run in Germany, Austria and the brand’s other core European markets. From 15 March to 31 May 2019, customers purchasing a set of Falken summer tyres from participating dealers will receive a Shell prepaid card to the value of EUR 20 (in Austria: BP fuel vouchers). As well as receiving fuel vouchers, participants will have the chance to win further prizes: German customers that buy a set of Falken summer tyres (four tyres in size 16-inch upwards) from the AZENIS FK510, AZENIS FK510 SUV, AZENIS FK453, AZENIS FK453CC, AZENIS FK453 RUNFLAT, LINAM VAN01, ZIEX ZE310 ECORUN or WILDPEAK A/T series and register at the website www.win-with-falken.de will have their names entered in a prize draw and can win a four-day action holiday for two in Finland, including a visit to Test World in Ivalo. Falken is also offering 22 lucky winners a car rental voucher worth EUR 222.
And that’s not all; one hundred Shell V-Power SmartDeal vouchers, valid for one year, will entitle winners to buy Shell V-Power fuel at the same price as standard fuels at participating filling stations. 25 other winners will receive vouchers for EUR 100 instead of their EUR 20 vouchers.
Austrian entrants who sign up to mit-falken-gewinnen.at can look forward to the chance to win three Carrera Digital 132 “GT Race Starts” sets. All the authentic thrills and spills of motor racing are captured on a scale of 1:32 as the “Team Falken BMW, No. 3” (BMW M6 GT3) is pitted against a Ferrari 488 GT as “AF Corse, No. 51”.
The campaign will be activated in the retail sector by the use of POS materials and by advertising in high-reach online and TV channels. “The success of our sales campaign, now in its eighth year, is clearly demonstrated by the steadily growing numbers of participants it is attracting. We are convinced that this campaign is an outstanding way of convincing more and more consumers of the quality of our tyres. The campaign benefits both consumers and tyre dealers”, enthuses Markus Bögner, Managing Director and COO at Falken Tyre Europe GmbH, about the launch of the special offer.
This year the campaign will take place in Germany, Austria, France, Poland, Bulgaria, Belgium, Luxembourg and Slovenia.