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Falken’s parent company joins the European Tyre and Rubber Manufacturers’ Association

Falken's parent company, Sumitomo Rubber Industries Ltd. has become a member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), effective from 1 January 2019. The Brussels-based trade alliance represents the interests of its members with institutions of the European Union and other international organisations.

By joining the ETRMA, which represents an industry with 6,000 companies, 360,000 employees and sales volume of 73 billion euros (2016), SRI aims to gain access to the European tyre and rubber industry network and further knowledge of this through market studies.

Sumitomo Rubber Industries Ltd. is one of the largest tyre manufacturers in the world and has been manufacturing car tyres at its plant in Turkey since 2015.

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“FALKEN says tanks”– Sales campaign to be launched again

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

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