FALKEN Presenting Partner of Audi Nines in Austria
Falken is the Presenting Partner of Audi Nines again this year, which will be taking place in two different locations in Austria: Sölden and Obergurgl-Hochgurgl.
On 27 April 2019, over 70 athletes will be demonstrating their skiing and snowboarding skills on the specially prepared slopes. In Sölden, a team of 16 designers with three snowcats and excavators created a breathtaking two-stage course for the athletes from 150,000 cubic metres of snow. A course especially tailored to the athletes’ needs was created in Obergurgl-Hochgurgl. Here a team of eight designers created a course from 35,000 cubic metres of snow by using two snowcats and an excavator, the highlights of which are the skater ramp “Rainbow Rail” and a so-called wallride.
The freeskiing and snowboarding athletes come from 17 nations, including some Olympic and world champions. The freeskier Flo Preuss, who celebrated his World Cup debut in Sierra Nevada (Spain) in 2017, and the World Rookie Tour winner Annika Morgan will be at the starting line for Germany.
As the Presenting Partner, Falken has invited twenty retailers and journalists this year, who will be spending an exhilarating snow weekend with the tyre brand. As the Presenting Partner, Falken has the branding at different, pre-determined positions and is advertised in the communication, for instance in the Audi Nines logo. The competitions are used for content production by the organisers, which Falken can also access. In this way, Audi Nine Content is for instance incorporated in the next winter TV campaign.