Press

Falken is Premium Partner of the first electric go-kart track in Frankfurt am Main

Two Falken-branded electric go-karts and the Falken logo in a curve at the start and finishing line are decorating Frankfurt's first and only indoor electric go-kart track, which opens in the first week of September 2019.

Two of the 30 electric go-karts on the starting grid are in the typical Falken teal and blue design. Fitted with high-performance 2 x 2.8 kW electric motors, the carts can reach speeds of up to 75 km/h on the approximately 600-metre-long track. The karts are environmentally friendly and run on green energy, a large portion of which is generated by a photovoltaic system on the roof of the 10,000 square metre hall.

In addition to perimeter advertising, the Premium Partnership between the tyre brand and Eco Kart GmbH comprises various measures for capitalising on this partnership further in the Frankfurter Berg district. Amongst other things, this includes placing videos on monitors in the bistro area of the kart race track, as well as other presentation options through digital video displays and tyre displays.

“Falken is closely linked with motorsport and stands for high-performance tyres like no other brand,” said Dennis Wilstermann, who is responsible for marketing at Falken Tyre Europe GmbH, commenting on the partnership. “We were excited by the idea of supporting this electric go-kart track straight away.”

Latest News


Falken celebrates 10th anniversary of its “Tanks” campaign

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Audi Nines Mountainbike presented by Falken

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

Facebook