Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe
Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.
Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.
Since the 15th March 2020, retail customers who buy a set of 16” or larger Falken summer tyres from the AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or SINCERA SN110 pattern ranges are offered a prepaid gift card for filling up and shopping. Customers in Germany and Austria for example, receive a Shell prepaid card with a credit balance of 20 Euros.
Despite the Europe-wide lockdown, Falken launched its successful sales campaign in the core European countries as planned. "We were positively surprised that even during the strictest restrictions at the outbreak of the virus, there was a demand for tyres and that our campaign was so well received," says Markus Bögner, COO and President of Falken Tyre Europe GmbH, happily. "Thanks to our contingency planning in anticipation of the lockdown and the efforts of our highly motivated staff, we continued to offer dealers and customers the best possible service and maximum availability despite these turbulent times."
In addition to Germany, the Falken sagt-Tank campaign has been rolled out across Bulgaria, Austria, Poland, Romania and Slovenia. Participating fuel stations vary from country to country.
Neben Deutschland wird die Falken-sagt-Tanke-Aktion in den Ländern Bulgarien, Österreich, Polen, Rumänien und Slowenien verlängert. Die teilnehmenden Tankstellen variieren von Land zu Land.