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24 challenges in 24 hours – Falken’s drivers get an alternative endurance event with #24in24

Falken’s fans set challenges for Falken’s family of race and drift drivers

With the ADAC TOTAL 24h race now scheduled for September, Falken’s enthusiastic fan base has devised 24 challenges for its drivers to do at home instead of the Green Hell. Falken’s Peter Dumbreck, Klaus Bachler and Martin Ragginger are joined by Porsche factory drivers Dirk Werner and Sven Müller, as well as Falken’s drifters James Deane, Rohan van Riel und Mark Vissers, to face the 24 challenges in 24 hours. Tasks range from drawing the Nordschleife blindfold through to dancing and even housework. The videos will be shown on the 23rd and 24th May 2020.

“Whether it’s watching the race, enjoying the drift shows or just spending time with friends, Falken has a large and loyal fan family that is always out in force at the Nürburgring,” says Markus Bögner, COO and President at Falken Tyre Europe GmbH. “With the race delayed, our drivers wanted to do something for the fans and give them a chance to get involved by nominating challenges via Falken’s social media channels. We’ve received a brilliant mix of physical, skill and creative ideas for the drivers to complete and it will give them the chance to watch them doing things you’ve definitely never seen them do before.”

Falken’s 24in24h videos will be released across Twitter, Instagram and Facebook starting on 23rd May. 24in24h is the latest interaction developed by Falken during the lockdown as a part of its #flattenthecurve campaign to keep its fans and friends entertained. These include digital jigsaw puzzles, colouring pages and a model car garage diorama of all the 24h race cars.

Falken is continually expanding its involvement across social media and now has more than 210,000 followers on Facebook and almost 24,000 followers on Instagram.

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Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.