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FALKEN CONTINUES ITS SUCCESSFUL SALES PROMOTION CAMPAIGN IN 2018 WITH FUEL VOUCHERS AND OTHER PRIZES

For the seventh year in succession, tyre brand FALKEN is heading into the tyre changeover season by launching its proven sales promotion drive, “Falken sagt Tanke" (“FALKEN Says Tanks!") in Germany, Austria and further core European markets. From 15–31 March 2018, customers purchasing a set of FALKEN summer tyres from dealers will receive a Shell prepaid card to the value of EUR 20 (or in Austria, a BP fuel voucher).

The campaign will be activated in the retail sector by the use of POS materials and by advertising in high-reach online and TV channels. In addition, a prize draw will be held among all participants for one hundred Shell V - Power SmartDeal vouchers. Winners can present the vouchers at participating filling stations to buy Shell V-Power fuel at the same price as standard fuels.

This season, the special offers apply to the purchase of a set of FALKEN summer tyres from the series AZENIS FK510, AZENIS FK510 SUV, AZENIS FK453, AZENIS FK453 CC, AZENIS FK453 RUNFLAT, LINAM VAN01, ZIEX ZE310 ECORUN or ZIEX ZE914, in sizes from 16" in each case. During the promotional period, a further prize draw will be held among entrants that register on the website www.mit-falken-gewinnen.de;the prizes will be three PlayStation ® Pro 4 including a GT Sport game. “Our sales promotion campaign is growing more successful by the year", enthuses Markus Bögner, COO Falken Tyre Europe GmbH, about the sales drive start. “Our campaign brings benefits to both tyre dealers and consumers. With Shell as our new partner, we can offer interesting extra prizes to consumers as well as the prepaid card, and we're delighted to have this opportunity to enhance the appeal of our offer." This year the campaign will take in Poland, Slovenia, Bulgaria and Belgium in addition to Germany and Austria, and will add the Netherlands for the first time.

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