FALKEN race cars play starring role in rapper video
The latest video by German-language rap star Kontra K turns the spotlight on an actor with a difference. Drift cars under the FALKEN banner take centre stage in the video accompanying “Oder nicht” (Or Not), the artist’s third single from the album “Erde und Knochen” (Earth and Bone), which was released last Sunday.
The spectacular footage featuring the 650-hp and 480-hp racers – a BMW Z4 and a BMW M3, owned by Dutch drift legend Remmo Niezen – was shot at Ferropolis, a huge festival and event venue near Leipzig. It shows the rapper performing as he stands between the FALKEN drift cars, which come nail-bitingly close to him – a scenario which confronted the two drivers, Remmo Niezen and Mark Vissers, with a real test of skill and experience. One of the highlights of the video shows the artist performing a stunt on one of the moving drift cars: a particularly nerve-racking moment and definitely a highlight of the video.
As well as serving as publicity material for Kontra K – a nominee for the 2018 Echo Award in the Hip-Hop Urban National category – the stunning footage will be used by FALKEN itself; the tyre brand will post a making-of video on its social network channels after the release of the video for “Oder nicht”.
“We are delighted to have the opportunity to present our brand in this unusual environment. The collaboration with Kontra K is an excellent bridge between motorsports and lifestyle, which form the two cornerstones of our communication strategy”, enthuses Markus Bögner, Managing Director and COO Falken Tyre Europe GmbH, about the partnership. “The collaboration will provide a gateway to new young target groups for FALKEN.“