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FALKEN agrees sponsorship deal with Atlético de Madrid

Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football Club Atlético de Madrid for the start of the 2018/19 season.

The Spanish club occupies the second position in the UEFA ranking, they are the current champions of the UEFA Europa League and they have just won the UEFA Super Cup in Tallin, Estonia.

The partnership includes the standard sponsorship right, with hospitality, presence in the Club’s sponsorship pool, promotional activities and branding and visibility in the Wanda Metropolitano at all the club’s home matches in LaLiga and Spanish Cup.

Falken expects this partnership to help the brand increase its visibility in international markets and address the relevant target group in a specific manner. In addition, the partnership will be used to implement dealer activations.

Iñigo Aznar, Atletico de Madrid Commercial Director commented about this cooperation: “We are keen to count with Falken as Atlético de Madrid sponsor for the current season. It is one of the world’s most recognized brands in their sector and reinforces the club’s commercial internationalization strategy. We hope this is just the start of a long term partnership over the coming seasons”.

“The cooperation with Atlético de Madrid is a central ingredient of the Falken brand's sports activities,” Markus Bögner, Managing Director and COO at Falken Tyre Europe GmbH, comments on their commitment. “With its popularity and attractiveness in Spain and the whole world, this outstanding club promises us above all an enormous brand visibility.”

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