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Tyre brand FALKEN has launched a social media campaign tailored to car dealerships and entitled “Show Us a Smile – And Win”. The campaign is designed to generate promotional support for tyre and complete wheel sales at selected dealerships. In the campaign, regionally focused posts in the tyre brand’s social media channels encourage customers to visit participating dealerships and use their creativity to snap a selfie there. They then upload their photo to a microsite, where they can provide their contact details. Once all the entries have been received from the dealerships, a panel of judges selects the best photo. The prize is a FALKEN fan pack, a set of summer or winter tyres and a snowboard.
This new FALKEN Premium Partner scheme extends far beyond traditional bonus plans; unlike conventional concepts, targeted sales support is provided by focusing the campaign on dealers’ specific catchment area. The new concept helps to both enhance relations with existing customers and unlock new groups of prospects. Participation in the scheme is open to all dealers that sign a marketing agreement and pledge a percentage of their tyre sales. The campaign reflects the current growth of the FALKEN brand in the tyre and complete wheel sectors. In addition, the company has increased its sales staff headcount, with the aim of providing more individual support for dealerships and individual auto manufacturers at local level.
“Our Premium Partner scheme pursues a completely new approach that is designed to deliver genuine added value to our customers”, announces Marcel Majert, Sales Manager Germany, Car Dealer at Falken Tyre Europe.