Falken Tyre Europe wins the VRÖ Award for the third successive time
For the third time in a row, Falken has secured first place in the passenger car tyre category of the bi-annual VRÖ-Awards from the Association of Tyre Specialists, Austria.
This year, tyre manufacturer Falken will once again be presenting part of its wide range of products at the AutoZum trade fair, which is taking place in Salzburg from 16th to 19th January 2019.
One of the highlights, which Falken will be presenting in the exhibition centre will be the Euroall Season VAN11 tyres, that Falken brought onto the market in July 2018 and which are aimed towards drivers of transporters and vans. When it came to developing these tyres, wear resistance and security — combined with a high amount of economic efficiency— were paramount for Falken’s engineers.
The Linam VAN01 summer tyres, which were also specially developed for vans and transporters, will also be exhibited at the trade fair. Alongside three additional truck tyres, the tyre manufacturer will also be demonstrating its bestseller — the Falken Azenis FK510 — UHP tyres which have received outstanding test results time and time again since their launch in 2016, as well as the Sincera SN832 Ecorun, a product which took overall victory in the summer tyres category of the Allgemeiner Deutscher Automobilclub (ADAC) summer tyres test.
Since 2017, Falken has been distributing additional products under the name of “Sumitomo Tyres”. This second brand combines precision engineering and the highest of quality with a cost-effective price. A selection from “Sumitomo Tyres”’ current portfolio will also be presented in Salzburg.
With regards to Falken’s participation in the trade fair, Markus Bögner, Managing Director and COO of Falken Tyre Europe GmbH, said: “The AutoZum is a fixed event in our trade fair calendar. It’s not just a meet-up for the big names in the industry —it’s also a place where we come into contact with many potential customers and additional target groups.”
Falken’s 80 m2 trade fair stand can be found in Hall 10, stand number 0202. In addition to the products from both the Falken and the Sumitomo Tyres brands, the former Falken Motorsports Team racing car will also be on display. The Falken Porsche 911 GT3 R (991) was said goodbye after three seasons with numerous successes in October 2018. Previously, Porsche Motorsports team members, drivers, friends and fans had the opportunity to immortalise themselves with their autographs or special wishes for the car on the tyre or car body.