Buy a set of winter tyres, get a reward, and win a bike: Falken says fill up 2026

Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales: from 15 September until 30 November 2026, FALKEN is giving buyers of a set of winter or all-season tyres (4 tyres from 16 inches or over, excluding HGV tyres) a reward worth 20 euros. Participants in Germany can choose between an Aral SuperCard® and EnBW mobility+ charging credit. The promotion is taking place in 14 European markets: Belgium, Bulgaria, Germany, Italy, Luxembourg, the Netherlands, Austria, Poland, Romania, Switzerland, Slovakia, Slovenia, the Czech Republic and Hungary.

More than just a tyres promotion

In addition to the 20-euro reward, this year, another incentive awaits participants. Together with its partners ZEG, FALKEN are giving away one BULLS Copperhead EVO AM 2 e-trail bike worth 4,999 euros (RRP) and three BULLS Machete RX 1 carbon gravel bikes worth 1,999 euros (RRP) each.

The right solution for wide-ranging requirements

The promotion focuses on three tyres from the current FALKEN assortment. The FALKEN EUROALL SEASON AS220 is for drivers who like to enjoy flexible motoring all year round. The all-season tyre is designed for reliable handling, efficiency and good grip on wet roads, making it particularly suited to regions prone to changeable weather conditions.

For the winter season, FALKEN recommends the tried-and-tested FALKEN EUROWINTER HS02 and FALKEN EUROWINTER HS02 PRO. Both these winter tyres have been developed to provide good grip and stable handling characteristics on wet, cold and snowy carriageways. While the HS02 has been designed to provide a balanced winter performance, the HS02 PRO model specifically appeals to drivers who value precise and dynamic handling, including during the cold time of year.

Sales promotion for the winter season

The promotion also offers retail partners attractive added value. The combination of an immediate reward, the chance to win a high-quality prize and an excellent assortment offers valuable talking points for customer relations and generates additional buying impulses at the start of the winter tyre season.

For those interested, more information on the promotion is available here: https://campaign.falkentyre.com