Press
From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.
Picerno has been with Falken for four years. He initially worked as a sales representative, later specialising as a key account specialist in the car trade. Before joining Falken, he held various positions in the tyre industry, which allowed him to gain extensive experience and knowledge in this sector.
‘I am delighted to have been chosen for this challenge. It makes me proud to be part of a great company like Falken, which continues to believe in and invest in its employees,’ says Picerno, the new Country Manager Italy.
In his new position, he will focus on continuing the long-standing partnership with the distributors and further expanding the Falken Zone retail network.
In May, FALKEN competed in the ADAC RAVENOL 24h Nürburgring for the 27th time, and today presents a new film, The Perfect Lap, showing the challenges of endurance racing in thrilling detail.
• Falken AZENIS FK520 (NG0) tyre package approved for factory-fit on new Porsche Cayenne Electric • Developed to support Cayenne Electric’s performance capabilities • Optimised rubber compound and staggered tyre set-up contributes to on-road handling, electric performance and rolling efficiency
Falken Motorsports continues to be plagued by bad luck in the 2026 season of the ADAC RAVENOL Nürburgring Endurance Series (NLS). At the 1st ADAC Eifel Trophy, the sixth race of the season on the Nürburgring Nordschleife, the teal-and-blue No. 44 Porsche 911 GT3 R had to be retired shortly before the end of the race despite a convincing performance. Klaus Bachler and Tim Heinemann had been running in third place overall up to that point and were well on their way to a well-deserved podium finish.