Press
From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.
Picerno has been with Falken for four years. He initially worked as a sales representative, later specialising as a key account specialist in the car trade. Before joining Falken, he held various positions in the tyre industry, which allowed him to gain extensive experience and knowledge in this sector.
‘I am delighted to have been chosen for this challenge. It makes me proud to be part of a great company like Falken, which continues to believe in and invest in its employees,’ says Picerno, the new Country Manager Italy.
In his new position, he will focus on continuing the long-standing partnership with the distributors and further expanding the Falken Zone retail network.
This year Falken Tyre Europe GmbH is continuing its commitment to local institutions in Offenbach and is donating almost 6,000 euros in total. The donations will benefit four important initiatives that are actively involved in the areas of sport, social affairs and education and make an invaluable contribution to the community in the city of Offenbach.
Tyres for electric and hybrid vehicles have to satisfy special requirements: they should offer low rolling resistance, guarantee optimum traction on all surfaces and be able handle heavy loads at the same time. The Falken tyres meet these requirements. Since May 2023 and November 2023, Falken Tyre Europe has been supplying its e. ZIEX AO model in the 235/65R18 H XL and 255/60R18 H XL sizes to the Audi plant in Ingolstadt, where the successful AUDI Q6 e-tron is currently leaving the production lines.
Falken Tyre Europe GmbH will be making changes to its management team for January 2025: Thomas Langer will be taking over as Sales Director Germany Replacement at Falken. Thomas Langer began his career at Falken in 2010 as a sales representative for the region of Bavaria and Saxony/Thuringia and has been responsible for southern Germany as regional sales manager since 2018.