"FALKEN sagt Tanke" sales campaign provides an additional boost to dealers
Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.
As with most businesses, Falken has been affected by the economic and social restrictions of coronavirus. Dealer events, the "Tire Cologne" trade fair, planned for June 2020, even the motorsport season highlight, the 24h race at the Nürburgring, as well as several other key events, had to be postponed or cancelled all entirely due to the pandemic.
Despite the challenges, the tyre brand has nonetheless managed to launch its successful "Falken sagt Tanke" sales campaign in some European countries as planned. The surprising success of this campaign highlights that, despite initial restrictions, tyres must and may be changed and that a campaign that gives something back, has been well received in these turbulent times.
Mindful of playing its part, Falken was quick to respond to the ever-changing situation and ensured employees could contribute to flattening the curve as much as possible. From the outset a "Corona Team" was formed to jointly assess and respond to, the constantly changing situation and to make appropriate decisions without delay.
Much of the firm’s contingency plans were stress-tested well before they were needed. For example, Falken had already sent almost 200 employees home at the beginning of March to ensure the IT infrastructure could cope with demand. A successful deployment ensured a smooth transfer and for nearly a month, employees have been able to work efficiently from home.
"In the current crisis, our decision to have a robust IT system and testing procedure is paying off," explains Markus Bögner, President of Falken Tyre Europe GmbH. "All of our systems run smoothly with few issues. It also makes me very proud that our colleagues are so flexible and have reacted to our measures with understanding. This extraordinary teamwork has made it possible for us to deliberately avoid drastic measures such as short-time work and thus to offer our customers the best possible service and availability." Nevertheless, Bögner naturally hopes for a quick end to the restrictions for the Falken staff. "The health of the employees is our absolute priority and from the start we have taken every precaution to act responsibly. I and the management team are very grateful for the solidarity and flexibility shown and we will be ready to return at the appropriate time."