Press
Falken Tyre Europe’s new-for-2023 e. ZIEX tyre, designed specifically for EVs and vehicles that rely on ultra-low rolling resistance to maximise their range, is set to make its world debut in March 2023.
The e.ZIEX, first revealed at The Tire Cologne trade show in May 2022, is one of the most energy-efficient tyres ever developed by the Sumitomo Rubber Group.
Its asymmetric tread pattern, developed using the brand’s Advanced 4D Nano Design technology, features optimised tread edges that prevent pressure peaks by distributing pressure from the tyre smoothly. This in turn improves the tyre’s level of grip in both wet and dry conditions and extends the life of the tyre by ensuring it wears evenly. The tread pattern is also optimised at the contour of the tyre shoulder, lowering its rolling resistance, extending the vehicle’s range; an essential attribute for EV road users.
With refinement and near silent running a comfort benefit EVs, the e. ZIEX complements this with a seamless, continuous sipe edge contact that reduces the tyre’s noise level significantly. This is achieved via an advanced offset tread groove arrangement. Falken’s cutting-edge SILENT CORE technology also works to reduce the tyre noise. The polyurethane foam layer inside the tyre minimises the e. ZIEX’s cavity resonance substantially.
Falken has also made a conscious effort to ensure the tyre forms part of the Japanese company’s drive to move towards a sustainable future for its tyre range.
Provisional EU classification of the label values confirms that the e. ZIEX is classed as an “A” for fuel consumption, “A” for wet grip and “A” for its noise emissions of 69 dB.
The e. ZIEX will initially be available in 11 sizes between 17 and 21 inches, before a wider rollout of additional sizes in 2024.
“We are excited for our new e. ZIEX tyre to make its European debut in March,” says Andreas Giese, Chief Corporate Officer. “This tyre is the first step towards a future for Falken where EV-specific tyres will form a core part of our range. The e. ZIEX combines comfort, safety, durability and strong performance levels, delivering the ultimate replacement electric vehicle tyre for Falken customers.”
With excellent results, the Falken e. ZIEX can already convince in an independent test in "auto motor sport" in spring 2023: In the latest product comparison of the trade magazine, the lightest tyre in the test receives the top mark "very good" and convinces the testers with the best rolling resistance, the best range and the best rolling noise
Falken is all ready for winter! In addition to adding numerous sizes to its range of winter tyres, this season Falken is also offering a new size of the Falken EUROALL SEASON AS220 PRO all-season tyre.
On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.
Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.