Press
The course for the future has been set: Falken Tyre Europe GmbH (Falken) is now operating under its new name, DUNLOP Tyre Europe GmbH (DUNLOP). The name change has now been officially entered in Offenbach’s Local Court commercial register, marking another milestone for the Sumitomo Rubber Industries, Ltd subsidiary.
The change is both a logical and strategically important step towards a stronger European brand presence for DUNLOP. At the same time, this transition would not have been possible without the strong foundation Falken has built through its high brand awareness, consistent quality and the support of a dedicated team.
Under its new name, DUNLOP is strengthening its position within a globally recognised brand with a focus on growth, innovation and sustainability.
A visible sign of this new beginning will follow next Monday with the naming of the DUNLOP City Tower. The DUNLOP logo will be unveiled at a ceremony at the City Tower in Offenbach. The Lord Mayor of Offenbach, Dr Felix Schwenke, will attend the event with the managing directors Hiroshi Hamada and Markus Bögner and the expanded DUNLOP team.
“The name change is an important milestone of which we can be very proud. It strengthens our identity and underlines that we are ready for the next steps. Our strong heritage with Falken is and remains part of our success, laying the foundations for DUNLOP’s future in Europe,” said Markus Bögner, managing director and president of DUNLOP Tyre Europe GmbH. “Our thanks go to all our employees and partners who have supported and accompanied us on this journey.”
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.