Press
Falken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency SPORTFIVE initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.
Falken previously secured the rights to be the "Official Tyre Partner" and "Premium Partner" of Borussia Mönchengladbach for the 2018/19 season and will continue this alliance once more this season. As the official tyre partner, Falken enjoys the rights to display its branding in prominent positions such as the logo walls during interviews, press conferences and other activations.
The cooperation with Spanish top club Atlético Madrid, which also started for the 2018/19 season, comprises a range of activations including branding at the club's home matches at the venerable "Civitas Metropolitano" stadium.
Both sponsorship packages include LED perimeter advertising as well as static boards, which will secure Falken television exposure across all core European markets.
"The cachet of these two clubs is highly impressive. We will continue to benefit from the far-reaching media presence and the associated coverage," says Markus Bögner, Managing Director, President & CSO, emphasizing the importance of the partnership.
Hendrik Schiphorst, Managing Director, SPORTFIVE Germany adds: "We have been working successfully with Falken Tyre Europe since 2015. These partnership extensions with top European clubs once again underline Falken’s role as an established player in the sport and these will further contribute to achieving the brand's communication objectives."
At its stand in Hall 20 of the Autopromotec trade fair, which is taking place from 21st to 24th May in Bologna, Italy, Falken Tyre Europe GmbH will be presenting its wide-ranging assortment of products.
After two victories at the season opener, Falken Motorsports has impressively confirmed its reputation as a top team on the Nürburgring-Nordschleife: At the third round of the ADAC Nürburgring Endurance Series - the 56th Adenauer ADAC Rundstrecken-Trophy - Morris Schuring, awarded “Driver of the Day”, and Sven Müller secured third place. Tim Heinemann and Dennis Marschall completed the strong team result with fourth place in the second Falken Porsche.
Falken Motorsports were also unstoppable in the second round of the ADAC Nürburgring Endurance Series, the ADAC Ruhrpott Trophy: Dorian Boccolacci and Alessio Picariello repeated their triumph from the season opener five weeks ago and secured the Japanese tire manufacturer's second win of the season in the teal-and-blue Porsche 911 GT3 R with starting number 3. Their teammates Tim Heinemann and Dennis Marschall completed the strong team result with a respectable fifth place overall in the sister car with the number 4.