Press
In a price-performance analysis, the editors of NEUE REIFENZEITUNG magazine asked the question of whether an expensive tyre provides the corresponding performance, or whether, conversely, tyres in “cheaper price categories” come close to the performance of the top candidates. The authors of the study concluded that the tyres from Falken which were put under the microscope achieved a performance of well over eighty percent, but at only seventy percent of the price - in comparison with the reference tyre, which scores 100 percent in both categories.
In 2019, the Falken price was 72 percent and the performance was 85 percent, while in the following year, the Falken price was some 30 percent lower than the reference tyre on average, although the Falken tyre was just 14 percentage points behind the reference tyre in the performance category, at 86 percent.
For their study, the authors completed an analysis of all the “passenger car and SUV tyre tests published in 2020 in the German automotive magazines, by the automotive clubs and by the test organisations (...) in comparison with the corresponding ratings from the previous two years”. Upon the conclusion of their study, the authors state that considering the price-performance ratio can certainly be of benefit.
The Falken tyres are rated with an excellent price-performance ratio time and again. This was most recently the case in the summer tyre test 2021 recently published by AUTO ZEITUNG magazine, which not only gave the Falken AZENIS FK510 the rating “highly recommended” but also a “price-performance recommendation”.
“We aren’t surprised by our excellent outcome in this study,” says Andreas Giese, Senior Manager Corporate Planning, commenting on the article. “It is once again clear that we are playing in the premium league when it comes to the quality of our tyres, and that we don’t have to hide behind our competitors.”
The full article is available here: https://reifenpresse.de/2021/02/10/nicht-alle-grossen-pkw-reifenmarken-leisten-grosses-manch-kleine-arbeitet-sich-vor/ (Available in German only)
Falken Tyre Europe GmbH is once again sending out a strong signal for social engagement by participating in the Orange Days with its own in-house campaign. The “Orange the World” campaign launched by the UN attracts attention from November 25th on for 16 days every year and calls for an end to gender-based violence.
Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.
We’re writing to let you know that Falken Tyre Europe GmbH will make structural price adjustments to its products sold throughout Europe. The new prices will apply to all deliveries from 1 January 2024.