Press
Falken’s recently launched short film, ‘A Monument to the Art of Racing,’ has been nominated for the ‘Best Event Film’ prize at the International Motor Film Awards 2023.
The winners, set to be unveiled at a prestigious award ceremony, will take place at the iconic Alexandra Palace venue in London, UK on Thu 21 Sep 2023.
The film offers a unique insight into Falken’s part in the 2023 Nürburgring 24-hour race, with its videography team following the action throughout the event – capturing the highs, and the lows.
Shooting more than twenty hours of raw footage in just one week, the short film explores the emotions of the drivers, as well as the entire motorsport team. Viewers enjoy unrestricted access to explore what the racers go through before and during the race - it's all there.
“The nomination is a fantastic reward for the work – and the heart and soul – we put into the film,” explains Dennis Wilstermann, assistant manager marketing at Falken Tyre Europe GmbH. "We really put our heart and soul into it, from the ariel shots in the helicopter and giving a trackside view from the cars. The film is packed with fabulously spectacular and extremely captivating scenes, is thrilling for our fans, and captured the interest of the International Motor Film Awards’ jury.”
This is the third time Falken has been nominated for an International Motor Film Award – having won the trophy in 2021 with the film ‘Whatever Comes Our Way’. The film was shot in September 2020, during what was probably the most unusual race in the history of the Nürburgring 24-hour race, with hardly any spectators lining the Nordschleife circuit.
Falken Tyre Europe GmbH is expanding its 4x4 tyre portfolio with the launch of the WILDPEAK R/T01 for demanding terrain – ensuring the manufacturer now has a tyre for every off-road application. Engineered with adventure in mind – and across the toughest of applications – the R/T01’s tread design and structure are intended to provide maximum performance on the most difficult terrain.
Falken’s latest film, "A Monument to the Art of Racing" has won the coveted International Motor Film Award in the category "Best Event Film" at this year’s prestigious ceremony.
Falken will be presenting its outstanding tyres for HGVs, light trucks and commercial vehicles at this year’s commercial vehicle trade show “NUFAM”, which will take place in Karlsruhe from 21 to 24 September 2023. With over 350 exhibitors and more than 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.