Press
Falken Tyre Europe GmbH is once again sending out a strong signal for social engagement by participating in the Orange Days with its own in-house campaign. The “Orange the World” campaign launched by the UN attracts attention from November 25th on for 16 days every year and calls for an end to gender-based violence.
As part of the campaign, Falken is holding a workshop for employee empowerment under the direction of Günther Bubenitschek, the State Prevention of Crime Officer for Baden-Württemberg of WEISSER RING e.V. – a non-profit organisation which is dedicated to supporting victims of crime and the prevention of criminal offences.
This year, the focus is on empowering employees in terms of various topics surrounding personal safety and civil courage. The workshops will offer practical insights and strategies for dealing with online hate and protection against stalking, as well as suggestions on how to show civil courage in everyday life through voice, attitude and presence.
“We are encouraging our employees to actively participate in the workshops. In an increasingly digitalised world, it is very important to be aware of the challenges of the cyber world,” comments Jürgen Steuer, Manager Human Resources and General Affairs at Falken Tyre Europe, on the engagement. “The response to our offering has been very good, and I am convinced that the resulting positive changes within the organisation will strengthen the FalkenFam and have positive effects far beyond it.”
The campaign is also being publicised with communication media at the Falken offices, in the City Tower and on Falken’s social media channels.
Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.
This year, Falken Tyre Europe GmbH is once again dedicated to its social commitment, with the Sumitomo Rubber Industries Ltd. subsidiary drawing attention to the International Day against Violence against Women and Girls with an internal campaign for 16 days. This campaign was officially launched in 1999.
Falken Motorsports has claimed first place in the NLS Speed Trophy, with its #4 Porsche 911 GT3 R topping the standings ahead of the Manthey Porsche and a Mercedes-AMG GT3. Meanwhile, Falken’s second entry, the #3 Porsche, claimed an impressive fourth place in the overall rankings – further underscoring Falken’s dominance in the Nürburgring Endurance Series (NLS).