Press
Offenbach, November 25th, 2024 - This year, Falken Tyre Europe GmbH is once again dedicated to its social commitment, with the Sumitomo Rubber Industries Ltd. subsidiary drawing attention to the International Day against Violence against Women and Girls with an internal campaign for 16 days. This campaign was officially launched in 1999.
This year, the UN campaign will run from November 25 to December 10, 2024 under the slogan “Orange the World”. All over the world, buildings are being lit up in orange to send a signal against violence. Numerous events and workshops will also take place during the period to promote the fight against violence.
Falken is involved in the campaign with a workshop on self-defense/self-assertion led by Francesco Liotta, head coach of the Bundesliga team and president of the 1. JC Samurai Offenbach. The campaign is also being publicized with communication media at the Falken offices, in the City Tower and on Falken’s social media channels.
The company is highly committed to promoting women at all levels of the company. At the headquarters in Offenbach, almost 50% of the workforce are women. Employees come from 26 different nations, which illustrates Falken’s global perspective and commitment to diversity.
“We cordially invite our employees to actively participate in the workshop. I am convinced that our campaign will make the issue of violence against women gain attention and be incorporated into everyday communication within the company. Lighting up the City Tower in Offenbach in orange is a strong symbol of our support for the International Day for the Elimination of Violence against Women,” commented Jürgen Steuer, Manager Human Resources and General Affairs at Falken Tyre Europe.
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.