Press

Falken and Pneuhage are starting a new campaign to celebrate the cinema release of TRANSFORMERS ONE!

On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.

In addition to the main prize, we’re raffling off “Teufel” products worth €1,000 as well as 50 x 2 cinema tickets for the new TRANSFORMERS ONE movie.

Are you interested? You can participate by taking a selfie with the Transformers stand-up display in a Pneuhage store and sharing it via Pneuhage’s Instagram channel.

The campaign is advertised online via diverse channels: on both company websites, in B2B newsletters and through social media (Instagram, Facebook, YouTube). What’s more, we’re also making sure to draw people’s attention to the campaign offline. For example, there will be stand-up displays in Pneuhage stores.

For further information, visit our website or our Instagram channel. Falken and Pneuhage are looking forward to a successful start of the campaign, countless selfies and making your dreams come true!

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