Falken returns as Official Tyre Partner of the Men's EHF EURO 2026

Falken Tyre Europe (Falken) will once again serve as the Official Partner and Official Tyre Partner of the Men's EHF EURO 2026 - one of Europe’s largest and most thrilling handball tournaments. It marks the third time the company has taken on this prestigious role and highlights Falken’s strong and long-standing connection to international handball: the brand has been a committed sponsor of both the Men's Handball World Championships and the European Championships for many years. By linking the dynamism of elite sport with the performance and precision of Falken tyres, the collaboration further strengthens the brand’s international visibility.

Under the agreement, Falken will receive comprehensive advertising and activation rights, including LED perimeter advertising, floor stickers, integration on media backdrops, arena video spots, as well as extensive digital visibility across the EHF’s official platforms. Falken will also have the opportunity to conduct on-site promotional activities and distribute giveaways to fans. In addition, the company will be provided with VIP and Category 1 tickets for selected matches, with the option to purchase further tickets - enabling partners and customers to experience first-hand the excitement of the tournament.

“We are proud to have Falken Tyres as a partner of the tournament for the third European Championship in a row. This underlines the appeal of our sport in Europe -not only for fans, but also for internationally operating companies. We look forward to seeing Falken Tyres take centre stage during the EHF EURO and to supporting them in reaching new and existing customer groups in the best possible way,” says EHF Secretary General Martin Hausleitner.

“The EHF EURO is an event defined by passion, performance and precision -qualities we also embody in our tyres. This partnership sends a strong signal for our brand and represents an important step in further expanding Falken’s visibility across Europe,” says Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH.

With this renewed commitment, Falken reinforces its position as a performance-driven, sports-focused brand and underscores its long-term dedication to European top-level sport.