Press
"Falken says fill up" again this season: Just in time for the changeover season, Falken starts its popular sales campaign. In the period from 15 September to 30. November 2023, those who decide to purchase Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02, EUROWINTER HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROALL SEASON AS220 PRO, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 from a size of 16 inches can expect an Aral SuperCard® worth 20 euros as a free bonus for refueling and shopping.
In addition, Falken is giving away an 8-day dream holiday on Malta for two people worth 5,000 euros including flight, 4-star hotel, rental car and holiday money during the promotion period. But that's still not all! There are also 25 Aral SuperCards® worth 100 euros each to be won. Everyone can take part without shopping for new tyres. Simply enter at www.mit-falken-gewinnen.de for your chance to win one of the prizes.
As usual, the participating Falken dealers will be generously provided with a variety of advertising material to effectively promote the promotional campaign. This includes brochure dispensers for the showrooms as well as appealing posters. The download area for the online promotional material has also been optimized with a special focus on user-friendliness. The campaign will also be reinforced by targeted presence in TV and print media and announced on all Falken social media platforms.
The campaign will not only take place in Germany and Austria, but also in Benelux, Bulgaria, Finland, France, Greece, Italy, Poland, Sweden, Slovenia and Spain. The campaign periods and the fuel cards are tailored exactly to the needs of customers in the participating countries and may therefore vary from country to country.
Falken Tyre Europe GmbH is expanding its 4x4 tyre portfolio with the launch of the WILDPEAK R/T01 for demanding terrain – ensuring the manufacturer now has a tyre for every off-road application. Engineered with adventure in mind – and across the toughest of applications – the R/T01’s tread design and structure are intended to provide maximum performance on the most difficult terrain.
Falken’s latest film, "A Monument to the Art of Racing" has won the coveted International Motor Film Award in the category "Best Event Film" at this year’s prestigious ceremony.
Falken will be presenting its outstanding tyres for HGVs, light trucks and commercial vehicles at this year’s commercial vehicle trade show “NUFAM”, which will take place in Karlsruhe from 21 to 24 September 2023. With over 350 exhibitors and more than 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.