Press
Falken is pleased to announce that since its launch in 2012, the "Falken says fill up" sales promotion has continued to grow in importance and expand to various core European markets. This year's promotion is taking place in no fewer than 14 European countries. Just in time for the changeover season, customers who opt for a set of Falken summer or all-season tyres in the period from 15 March to 31 May 2024 will receive an Aral fuel voucher for refuelling and shopping in the amount of 20 euros. Falken is moving with the times: for the first time in Germany, participants have the exclusive opportunity to opt for a €20 charging credit instead of a petrol voucher. EnBW has been won as a partner for this. Numerous other extra prizes from Yakima (such as three trips to South Tyrol, roof boxes and bicycle racks) make the offer even more attractive.
The "Falken sagt Tanke" promotion has proven to be an essential part of supporting dealers at the point of sale. In order to further increase the reach of the promotion and attract even more attention, the campaign will be advertised in high-reach TV and web environments. At the same time, participating retailers will be provided with attractive communication materials for online and offline use. With a five-digit number of participants, Falken has recorded a great success that reflects the commitment of its customers and partners.
"Our attractive rewards are an additional incentive for customers to choose our high-quality products and benefit from a practical bonus at the same time," said Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe, commenting on the campaign launch. "The promotion stands for quality, customer proximity and added value. We are proud that our campaign has been successfully established in the market for over a decade and look forward to continuing to find innovative ways to support our customers and partners in the future."
The periods and vouchers are adapted to the country-specific conditions and therefore vary.
More information can be found here: https://campaign.falkentyre.com/
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Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.