Falken says fill up – launch of winter campaign
“Falken says fill up” is this season’s motto once again: Just in time for the changeover period, Falken is launching its popular sales campaign once again. From 15th September until 30th November 2022, with purchases of the Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02/HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 tyres (starting from 16 inches), a free Aral SuperCard® with a value of 20 Euros will be available for filling up and shopping. Falken is also raffling prizes with a value of more than 15,000 euros during the campaign period.
In cooperation with the Austrian provider of automation solutions, the KEBA Group AG, the participants from Germany have the chance to win one of three “trips to the country” (Auszeit im Grünen) for two at a 5-star hotel in Austria, including electric car hire. Falken is also raffling 15 Wallbox KeContact P30 x-series charging stations from KEBA, including cables and with RFID-, measurement- and calibration rights. And that’s not all: Among the participants in Germany, Falken will also be raffling 25 Aral SuperCards® with a total value of 100 Euros.
As always, the participating retailers will be equipped with numerous materials by Falken in order to advertise the promotional campaign. These include columns with pre-filled brochure dispensers for the retail space, posters, as well as additional high-quality advertising materials. The download area for the advertising materials available online, which is being used for the second time, has been optimised in terms of the user guidance and the materials provided. The campaign is also being advertised in high-coverage TV and print media and publicised on all the Falken social media channels.
The promotional periods and the fuel cards are adapted to the needs of customers in the participating countries and can therefore vary from country to country. In addition to Germany and Austria, the campaign is taking place in Belgium, Bulgaria, Finland, France, Greece, Italy, Luxembourg, Poland, Slovenia and Spain. High-quality prizes, such as five massage chairs with a value of more than EUR 3000, are also being offered to participants in the other countries.