Press
The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.
The highlight of the stand were the three central tunnel elements, which used large LED panels to focus on six new Falken tyre models. Among others, the Falken AZENIS RS820, the Falken WILDPEAK R/T 01 and Falken's new Falken ZIEX ZE320 were presented. The passage through the tunnel elements led along a section of the Nürburgring's Nordschleife, with Falken Motorsport Porsche driving on it. This LED video catwalk impressed with the video being played and attracted plenty of attention.
Another popular attraction was the iRacing driving simulator, which highlights Falken's increasing commitment to eSports and attracted numerous motorsport enthusiasts.
"We are delighted with the positive response we received at Tire Cologne 2024," Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe GmbH was pleased with the feedback. "Our Falken stand provided not only space for the presentation of the latest tyres, but also a pleasant atmosphere for personal discussions. The event was characterised by inspiring conversations and making valuable connections. We thank all visitors for their interest and look forward to impressing with innovative products in the future."
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.