Press
The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.
The highlight of the stand were the three central tunnel elements, which used large LED panels to focus on six new Falken tyre models. Among others, the Falken AZENIS RS820, the Falken WILDPEAK R/T 01 and Falken's new Falken ZIEX ZE320 were presented. The passage through the tunnel elements led along a section of the Nürburgring's Nordschleife, with Falken Motorsport Porsche driving on it. This LED video catwalk impressed with the video being played and attracted plenty of attention.
Another popular attraction was the iRacing driving simulator, which highlights Falken's increasing commitment to eSports and attracted numerous motorsport enthusiasts.
"We are delighted with the positive response we received at Tire Cologne 2024," Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe GmbH was pleased with the feedback. "Our Falken stand provided not only space for the presentation of the latest tyres, but also a pleasant atmosphere for personal discussions. The event was characterised by inspiring conversations and making valuable connections. We thank all visitors for their interest and look forward to impressing with innovative products in the future."
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.