Press
The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.
The highlight of the stand were the three central tunnel elements, which used large LED panels to focus on six new Falken tyre models. Among others, the Falken AZENIS RS820, the Falken WILDPEAK R/T 01 and Falken's new Falken ZIEX ZE320 were presented. The passage through the tunnel elements led along a section of the Nürburgring's Nordschleife, with Falken Motorsport Porsche driving on it. This LED video catwalk impressed with the video being played and attracted plenty of attention.
Another popular attraction was the iRacing driving simulator, which highlights Falken's increasing commitment to eSports and attracted numerous motorsport enthusiasts.
"We are delighted with the positive response we received at Tire Cologne 2024," Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe GmbH was pleased with the feedback. "Our Falken stand provided not only space for the presentation of the latest tyres, but also a pleasant atmosphere for personal discussions. The event was characterised by inspiring conversations and making valuable connections. We thank all visitors for their interest and look forward to impressing with innovative products in the future."
Falken Tyre Europe GmbH is extending its successful collaboration with the International Handball Federation (IHF) by becoming an event partner to the 29th IHF Men’s World Championship – taking place in January 2025 and hosted by Denmark, Croatia and Norway.
Falken Tyre Europe GmbH has become the Official Tyre Partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace (London).
Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.