Press
Falken will once again be presenting a wide range of products at the AutoZum 2025 trade fair in Salzburg, Austria, which will be taking place from 22-25 January 2025.
Various products from the full range of Falken tyres will be on show. A total of twelve tyres will be presented, including summer, all-season and winter tyres, in addition to all-terrain and truck tyres.
A special highlight at the trade fair booth will be the Falken e. ZIEX, a tyre which offers both impressive energy efficiency and minimal rolling resistance. This was also confirmed by AutoBild magazine in its 2024 summer tyre test: of the eight tyres that were tested, the Falken e. ZIEX impressed with the lowest rolling resistance and also set standards in terms of fuel consumption measured in kWh per 100 kilometres.
The Falken AZENIS RS82 tyre, which was only launched last year, will also be on show for the benefit of ambitious drivers of sports cars. This tyre is approved for speeds up to 300 km/h and is aimed at drivers who care about performance. And, of course, the Falken booth wouldn’t be complete without one of the company’s most popular tyres: the Falken ZIEX320, which is aimed at sporty drivers who don’t want to compromise on comfort. This versatile all-rounder not only impresses with its sporty driving quality, it also offers the perfect balance between performance and comfort in everyday driving. Another tyre on display will be the latest tyre from the WILDPEAK series, which is aimed at 4x4 vehicles. This wide range of products ensures that the wishes of the customers are being taken into account in full and that the latest technologies and innovations will be presented.
“The AutoZum provides us with the ideal platform for directly reaching our customers and partners, for presenting the latest innovations, and for receiving valuable feedback from the source. It is an indispensable opportunity for being able to identify market trends, strengthen our relationships and consolidate our position in the industry,” said Günther Riepl, Senior Sales Director Central-East Europe at Falken Tyre Europe GmbH.
The 110 sqm Falken trade fair booth will be in Hall 10, with booth number 10-0330.
Falken Tyre Europe GmbH (Falken) reports that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region. This includes Falken, whose future name, following registration in the commercial register, is expected to be Dunlop Tyre Europe GmbH in January 2026.
On the International Day for the Elimination of Violence against Women and Girls, Falken Tyre Europe GmbH (Falken) is once again taking a stand against discrimination and abuse by illuminating the foyer of the City Tower in Offenbach in bright orange. With this, Falken aims to make it clear that violence against women has no place in society.
On December 30, 2025, the EU Deforestation Regulation (EUDR) will come into effect. This new regulation aims to ensure that products such as tires imported into the EU come from demonstrably deforestation-free supply chains.