Press
Falken shines once again, with the VRÖ Award in its hand at AutoZum, which took place from January 22 to 25th. AutoZum is considered one of the most important trade fairs for the automotive and aftermarket industry in Austria, where leading brands present their products and innovations. In addition to the broad tyre line-up, there were other highlights at the trade fair: The Association of Tyre Specialists Austria (VRÖ) once again awarded prizes to the best tyre suppliers as part of the ‘Tyre Day’.
This year, Falken secured two prizes: First place in the truck sector and third place in the car sector went to the Japanese company. Günther Riepl, Senior Sales Director Austria, Swiss & Eastern Europe at Falken, accepted the coveted prizes from James Tennant, Chairman of VRÖ, Hermann Hladky, Treasurer of VDÖ, and Peter Wondraschek, Deputy Chairman of VRÖ, and stand out against against well-known competitors.
"The sales team in Austria has done a great job and the good cooperation between our sales team in Austria and our colleagues in Offenbach has also helped us to achieve our goals over the last two years, despite some hurdles. Our progress highlights the importance of reliable and well-coordinated cooperation for a successful future. This year's awards are a testament to the outstanding commitment of every employee and symbolize the company's growth," comments Günther Riepl on the award.
Falken Tyre Europe GmbH (Falken) reports that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region. This includes Falken, whose future name, following registration in the commercial register, is expected to be Dunlop Tyre Europe GmbH in January 2026.
On the International Day for the Elimination of Violence against Women and Girls, Falken Tyre Europe GmbH (Falken) is once again taking a stand against discrimination and abuse by illuminating the foyer of the City Tower in Offenbach in bright orange. With this, Falken aims to make it clear that violence against women has no place in society.
On December 30, 2025, the EU Deforestation Regulation (EUDR) will come into effect. This new regulation aims to ensure that products such as tires imported into the EU come from demonstrably deforestation-free supply chains.