Press
Falken shines once again, with the VRÖ Award in its hand at AutoZum, which took place from January 22 to 25th. AutoZum is considered one of the most important trade fairs for the automotive and aftermarket industry in Austria, where leading brands present their products and innovations. In addition to the broad tyre line-up, there were other highlights at the trade fair: The Association of Tyre Specialists Austria (VRÖ) once again awarded prizes to the best tyre suppliers as part of the ‘Tyre Day’.
This year, Falken secured two prizes: First place in the truck sector and third place in the car sector went to the Japanese company. Günther Riepl, Senior Sales Director Austria, Swiss & Eastern Europe at Falken, accepted the coveted prizes from James Tennant, Chairman of VRÖ, Hermann Hladky, Treasurer of VDÖ, and Peter Wondraschek, Deputy Chairman of VRÖ, and stand out against against well-known competitors.
"The sales team in Austria has done a great job and the good cooperation between our sales team in Austria and our colleagues in Offenbach has also helped us to achieve our goals over the last two years, despite some hurdles. Our progress highlights the importance of reliable and well-coordinated cooperation for a successful future. This year's awards are a testament to the outstanding commitment of every employee and symbolize the company's growth," comments Günther Riepl on the award.
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.