Falken Zone network reaches 1,000-dealer milestone

Incentives and support contribute to its success in Europe

Falken Tyres’ Falken Zone affiliate programme and support network has reached the impressive milestone of attracting and assisting 1,000 dealers, with new members invited to join the expanding network.

Conceived by Falken to support its wholesalers and dealers with sales and customer engagement, it launched in mid-2020 during the early months of the COVID-19 pandemic across Italy, Spain and Greece.

The Falken Zone programme includes a complete marketing package: from advertising and point of sale materials through to digital marketing tools to support tyre dealers, as well as branding kits that can transform an entire store and incentive programmes.

The general agreements for new Falken Zone dealers are particularly appealing thanks to special promotions at the point of sale. In addition, Falken Zone customers have access to Falken's historic European "Says Tanks!" sell-out campaign, which rewards customers purchasing Falken tyres with fuel vouchers for almost six months of the year.

Falken’s country manager for Italy, Fabrizio Manfredi, comments on the initiative: “The programme, launched in the midst of the pandemic in July 2020, has been very well received. We are pleased to be able to support our dealers in this way and create strong relationships within this network, which is extremely important to us.”

Yuri Pérez Alonso, Falken Sales Support Manager Iberia, who is responsible for Spain and Portugal, adds: “Falken Zone has become an effective way to build closer relationships with our end consumers, too. With Falken Zone, customers can learn about the brand’s developments and the innovative technologies behind the high performance of its products.”

Latest News

A “Good” rating for the Falken EUROALL SEASON AS210 in the all-year tyre test by AUTO BILD ALLRAD

“Dynamic handling with precise lateral guidance and short braking distances on wet surfaces, good aquaplaning characteristics and a competitive price”: such are the attributes with which the Falken EUROALL SEASON AS210 achieved a test rating of “Good” in the AUTO BILD all-year tyre test, which was published in issue 10/2022. Eleven all-year tyres in the 225/50 R 18 dimension were put to the test on a BMW.

Falken says fill up – launch of winter campaign

“Falken says fill up” is this season’s motto once again: Just in time for the changeover period, Falken is launching its popular sales campaign once again. From 15th September until 30th November 2022, with purchases of the Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02/HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 tyres (starting from 16 inches), a free Aral SuperCard® with a value of 20 Euros will be available for filling up and shopping. Falken is also raffling prizes with a value of more than 15,000 euros during the campaign period.