Falken wins ‘best quality tyre brand’
at the Hevea Tyre Industry Awards
Falken Tyres has won the "Best Quality Tyre Brand" award at the third edition of the Hevea Tyre Industry Awards, presented at the IFEMA MADRID North Convention Centre. These awards reward and recognise the work carried out by all those people, companies, initiatives and institutions that form part of the Spanish automotive aftermarket and tyre sectors.
Crucially, the Hevea Awards are awarded by a vote of the sector's own professionals who, with their knowledge and experience of the products and brands, nominate the leaders in the sector.
"To receive an award from your own colleagues in the sector is a great accolade for Falken and we really appreciate it. When this happens, we know that we are on the right track. We have always been characterised by our passion for doing things well, providing solutions to the challenges of an increasingly complex market,” says Yuri Pérez Alonso, sales support manager Iberia at Falken Tyre Europe. “This recognition encourages us to continue in the same direction. It’s an award for all our team. Without their commitment to the company and what it stands for, we would not be able to achieve any of our goals. So that’s why this award really belongs to them and to all the customers, distributors, workshops and users who trust Falken as their quality brand. Thank you very much to all of them."