Press
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
The "Falken says fill up" promotion has been a key part of Falken's marketing strategy for many years, generating an extremely positive response from customers and a high number of participants. Specialist retailers across Europe are supporting the campaign with advertising materials in their stores, benefiting from increased visibility both online and offline.
"The response we have received from our customers across Europe in recent years has been overwhelming! With our annually changing additional prizes, we cater to the diverse interests of our customers and aim to give back a small thank you with this campaign," comments Markus Bögner, President and Managing Director of Falken Tyre Europe GmbH.
The periods and vouchers are tailored to country-specific conditions and may therefore vary.
Falken Tyre Europe GmbH (Falken) reports that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region. This includes Falken, whose future name, following registration in the commercial register, is expected to be Dunlop Tyre Europe GmbH in January 2026.
On the International Day for the Elimination of Violence against Women and Girls, Falken Tyre Europe GmbH (Falken) is once again taking a stand against discrimination and abuse by illuminating the foyer of the City Tower in Offenbach in bright orange. With this, Falken aims to make it clear that violence against women has no place in society.
On December 30, 2025, the EU Deforestation Regulation (EUDR) will come into effect. This new regulation aims to ensure that products such as tires imported into the EU come from demonstrably deforestation-free supply chains.