Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe

Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.

Masuta joined Sumitomo Rubber Industries in 1985, first gaining experience in the Product Development department. In the 1990s, he moved to the Original Equipment (OE) area of the business before being dispatched to support the development of the Dunlop brand in European countries. In 2015, he was appointed general manager of OE Tyre Business for SRI, with his most recent role being general manager of the Automotive System Division.

In his new appointment, Masuta will oversee the SRI group companies in the EMEA region and Falken businesses in Europe and will drive the growth of OE customers within the region.

“I am proud to have contributed to the company’s success as a top supplier to Japanese OEMs, and I am excited to lead the business as we push to grow our European OE customers,” says Masuta. “My personal motto is simply to ‘make the customer happy’. Together with this excellent team around me, we can provide the best products and services to ensure our customers are constantly satisfied, resulting in more premium vehicles factory-fitted with our tyres and long-term stable profits for the company.”

He adds: “As an avid car fan and motorsport enthusiast, it was my dream to join a company that supplies the automotive industry and has a competition pedigree. I have found and built my perfect career within SRI and its extended family of brands.”

Latest News

Falken with a big winter tyre offer this winter

Falken is also well prepared for the upcoming change of season with its winter and all-weather tyres and has not only expanded its winter tyre size range by numerous dimensions; Falken has also fitted certain sizes of its proven all-season tyre, the Falken EUROALL SEASON AS210, with a new tyre sealant technology for even more safety when driving.

Falken secures Best Event Film at 2021 International Motor Film Awards

The Falken film ‘Whatever Comes Our Way’ has won the award for Best Event Film at the 2021 International Motor Film Awards. The prestigious award, presented at a gala event in London on Wednesday, was given to one of two Falken productions nominated this year: ‘Pass the Wheel’ starring Peter Dumbreck in a classic Porsche 911 was nominated for Best Journalistic Film.