Falken releases short film introducing the e.ZIEX, the newest addition to its family of tyres
"The Rise of a New Family Member" is the title of the video clip that Falken is presenting today on its YouTube channel. The clip, which lasts just under a minute, was premiered at The Tire Cologne trade show at the end of May, where Falken presented its first replacement tyre for electric vehicles, the e.ZIEX. The new tyre is one of the best tyres in terms of energy efficiency ever developed and manufactured by the Sumitomo Rubber Group.
The video was created in collaboration with Harvest Digital Agriculture GmbH, one of Europe's most renowned agencies for computer-animated graphics and visual effects.
"In this clip we have made it clear that the e.ZIEX is one of our most environmentally friendly tyres," explains Dennis Wilstermann, responsible for marketing at Falken. "A clean look, streamlined patterns in the tyre wall and lots of green are meant to underline this impetus.”
This is not the first time that Falken has collaborated with artists to present and reveal new products and technology. Most recently, students from the Hochschule für Gestaltung art and design university in Offenbach created clips with Falken that drew attention to the technology utilised for tyre development.