Press
Falken Tyre Europe GmbH will be making changes to its management team for January 2025: Thomas Langer will be taking over as Sales Director Germany Replacement at Falken. Thomas Langer began his career at Falken in 2010 as a sales representative for the region of Bavaria and Saxony/Thuringia and has been responsible for southern Germany as regional sales manager since 2018. Jürgen Koch, who previously held the position of Sales Director Germany Replacement, will continue to support the company in his new position as Consultant Sales Germany from 1 January to 31 December 2025 .
Jürgen Koch and Thomas Langer have been working closely together since 2013, and last year ensured a smooth handover to ensure a seamless transition and maintain the important position as a pillar of the company’s sales efforts.
Mr Langer will be responsible for the entire sales process in order to achieve sales and growth targets. He will be responsible for managing and developing the sales team, and maintaining important customer relationships. In addition, he will be reporting directly to Managing Director Markus Bögner, ensuring that the company’s management team is in an excellent position to face any future challenges.
"I am very much looking forward to the new challenges and am determined to further consolidate the position of the Falken brand on the market together with our dedicated sales team and our valued customers. Our goal is to strengthen the partnership with our customers and achieve lasting success together as a team," said Thomas Langer about his new position.
Thomas Langer has been in the tyre trade for more than 25 years and has outstanding knowledge of the industry and extensive experience, especially in sales management, customer relationship management and market analysis.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.