Why We Race” wins ‘Best Event Film’ at the International Motor Film Awards

Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.

With 2024 marking the fifth year in which a piece by Falken has been nominated for the prize, this was also the third time the global tyre brand has taken home the trophy – with “Whatever Comes Our Way” (2021) and “A Monument To The Art Of Racing” (2023) both being previous winners.

With over 3.6 million views to-date, the award-winning film was created in collaboration with Motionctrl and Tobias Kahler. Released in July, it follows the relentless pursuit and unwavering passion of the Nürburgring 24-hour race.

Amongst the fog that dominated this year’s storyline, “Why We Race” showcases the ceaseless dedication, the drive for perfection and the spirit of endurance that fuels our quest – year after year, hour after hour, lap after lap.

Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe GmbH, explains: “Winning ‘best event film’ at the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment. Congratulations to everyone but especially Tobias Kahler and his talented team.”

The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors and are supported by experts from the across industry as well as representatives from the film and television industry.