Falken Tyre Europe is the official sponsor of the 26th IHF Men's Handball World Championship in Germany and Denmark. The partnership was brokered by the sports business agency Lagardère Sports, which is responsible for the exclusive marketing of the media rights for all IHF World Championships from 2019 to 2025.

A pair of Falken branded skis, a nitro snowboard in Falken look, three times two tickets for the 24h race at the Nürburgring 2019 are just three highlights of this year's Falken Advent calendar, with which the tyre brand will start on its Facebook pages on Saturday, 1 December 2018.

Tyre brand Falken is extending its fuel voucher sales campaign in Germany and Austria. In response to the huge popularity of the “Falken sagt Tanke!” (Falken Says Tanks!) campaign, particularly over the past four weeks, the tyre company will continue its special offers in Germany and Austria to 15 December 2018.

The sustainability and the quest for fair production are not new to the Sumitomo Rubber Group: the Group has long made efforts to improve the sustainability of its business activities. The primary focus here is on sustainably produced natural rubber, as the key raw material in the production of tyres.

Screeching tyres, roaring engines and all the thrills and spills of the racetrack are on offer this weekend at Nürburgring’s RaceRoom Café in the hallowed halls of the Ring°Boulevard. But this 4h Race lets both drivers and fans stay warm and dry – it’s virtual!

A magnificent final for Falken at the Nürburgring: Klaus Bachler and Martin Ragginger crowned the Porsche 911 GT3 R’s farewell race with the second victory of the VLN 2018 season and duly said goodbye to the successful model into well-deserved retirement. Peter Dumbreck and Jens Klingmann scooped 15th place in the BMW M6 GT3.

“Winter tyre with well-balanced driving characteristics in all weather conditions, short braking distances on snow and wet roads, comfortable ride characteristics and low price” are the strengths of the Falken EUROWINTER HS01 according to independent testers from the German auto magazine, AUTO BILD sportscars, in the November 2018 issue. The magazine tested winter tyres in size 245/45R18, choosing a 5 Series BMW as the test vehicle.

Falken continues to leave an ever-deeper impression on the VLN Endurance Champion-ship: third place for Peter Dumbreck and Stef Dusseldorp in the BMW M6 GT3 at the 58th ADAC Reinoldus Endurance race at the Nürburgring. The team’s great result was rounded off by tenth place for Martin Ragginger, Nick Tandy and Laurens Vanthoor during the Falken debut of the new Porsche 911 GT3 R.

Auto Bild has awarded the Falken EUROWINTER HS01 an overall rating of “Good” in its large-scale 2018 winter tyre test. After putting the tyre in size 195/65R15 through its paces on a VW Golf, the testers concluded: “Well-balanced winter tyre with safe, secure handling in snowy and dry conditions, superb safety reserves in aquaplaning and low price.

After romping to a double victory in the last race of the VLN Endurance Championship, Falken Motorsports is now heading for the next highlight: the team of the Japanese tyre manufacturer is the first customer team to provide a set of test tyres for tests of the new Porsche 911 GT3 R on the Nürburgring race track.

In perfect time for the winter season, the Falken EUROWINTER HS01 is now available from tyre dealers in 99 sizes instead of its previous range of 66 sizes. The tyre therefore covers all the most widely used sizes. The SUV version, the EUROWINTER HS01 SUV, has likewise been expanded from ten to 39 different sizes for the coming winter season.

For the eighth year in succession, tyre brand Falken is launching a special sales campaign for the tyre changeover season. From 15 September to 30 November 2018, customers purchasing a set of Falken winter tyres from participating dealers will receive a Shell prepaid card to the value of EUR 20 which they can use for fuel or shopping

FALKEN has launched a social media campaign tailored to car dealerships and entitled “Show Us a Smile – And Win”

There’s no stopping us! Falken is continuing to support the Audi Nines and is also a sponsor of Audi Nines MTB. Held this week at Bikepark Idarkopf, the Audi Nines MTB attract the top mountain bikers to the German state of Rhineland-Palatinate.

At the wheel of a 163-hp 1984 Porsche 944, the Falken team is entering the 2018 Youngtimer Rally organised by classic car centre Klassikstadt Frankfurt

FALKEN celebrates a spectacular double win at the Nürburgring.

FALKEN is extending its commitment to top class European football and is partnering with clubs in Germany, England, Spain, Italy, France, The Netherlands, Poland as well as for the time first time in Sweden.

Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football Club Atlético de Madrid for the start of the 2018/19 season.

With third and fourth places at the ROWE 6h ADAC Ruhr Pokal Race, Falken secured itself the best ever team result in this year’s VLN Endurance Championship at the Nürburgring.

Tyre manufacturer Falken will be supplying tyres for the new Mercedes-Benz G-Class from May onwards.

With over 1.6 million views on YouTube, Falken Tyre’s video from the iconic ADAC Zurich 24-Hour Race on the Nürburgring Nordschleife was well received.

“One Team, One Tyre, One Goal” is the appropriate title of a new video produced by tyre brand FALKEN and showcasing the 2018 ADAC Zurich 24h-Race held on the Nürburgring race track.

Tyre brand FALKEN announces the launch of the WILDPEAK M/T, an ultimate offroad tyre designed to deliver driving pleasure, safety and reliability to the max in all kinds of terrain.

Falken will launch its new EUROALL SEASON VAN11, aimed at drivers of vans and light trucks, in July 2018.

EUROALL SEASON AS210 is the new all-season tyre from the FALKEN brand, available from tyre dealers from July 2018 in an initial range of sizes.

Falken has been selling its second brand, “Sumitomo Tyres”, since the end of 2017. Its current product range, available at selected traders throughout the whole of Europe, consists of the car and SUV BC100 summer tyres, and the SL727, a summer tyre especially for transporters and light commercial vehicles.

FALKEN is making preparations for THE TIRE COLOGNE and sends one of its Drift Team members to Cologne to scope out the location.

Falken Tyres have captured the heartbeat of Liverpool Football Club to create a truly unique music track that brings to life the pulse and sound of LFC

Tyre manufacturer FALKEN is sticking to its tradition and will also appear this year as one of the main sponsors of the ADAC 24-hour Race in Zurich, which will take place on the Nürburgring from 12th to 13th May 2018.

The latest video by German-language rap star Kontra K turns the spotlight on an actor with a difference. Drift cars under the FALKEN banner take centre stage in the video accompanying “Oder nicht” (Or Not), the artist’s third single from the album “Erde und Knochen” (Earth and Bone), which was released last Sunday.

Falken Tyre will launch three new tyre models at Tire Cologne, held on 29 May to 1 June in Cologne, Germany. Debuting at the event will be Falken’s new EUROALL Season AS210 tyre for passenger cars, the EUROALL Season VAN11 for light trucks and vans, and the Wildpeak M/T01, a tyre designed for off-road use.

New summer treads with very good safety margins when aquaplaning, good steering precision and stable lateral guidance on a dry track, short braking distances in both wet and dry conditions, high mileage...

Tyre brand FALKEN is growing its involvement in team sports. As part of this strategy, the company is now the new main sponsor of the German Basketball Bundesliga (BBL) team, EWE Baskets Oldenburg.

FALKEN will begin 2018 in the 20th motorsports season on the Nürburgring-Nordschleife, and will be once again fighting for overall victory with two of its own vehicles.

For the seventh year in succession, tyre brand FALKEN is heading into the tyre changeover season by launching its proven sales promotion drive, “Falken sagt Tanke"

Tyre brand FALKEN is seeking young women to take up their places on the grid among the 170 race cars and act as a visual focus, presenting the start boards for the twenty top favourites in the race.

The FALKEN AZENIS FK510 has been ranked first in the 2018 summer tyre tests carried out by German motoring magazine ACE Lenkrad in collaboration with the German Technical Inspection Association (GTÜ) and its Austrian partner organisation, ARBÖ. Falken's top-end tyre delivered the fastest time around the dry handling course, wet braking distance of less than 41 metres, extremely low drive-by noise and low rolling resistance to take the top spot.

The Falken Sincera SN832 was chosen as overall winner in the latest summer tyre tests conducted by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC).

The Falken Sincera SN832 was chosen as overall winner in the latest summer tyre tests conducted by the German Automobile Club (ADAC).

“New summer treads with very good safety margins when aquaplaning, good steering precision and stable lateral guidance on a dry track, short braking distances in both wet and dry conditions, high mileage", these are just some of the qualities attributed to the FALKEN ZIEX ZE310 ECORUN which have been confirmed by the editors of the big Autobild Summer Tyres Test 2018, who have awarded it the prestigious title of 'exemplary'.

In summer tyre tests held by leading German motoring magazine Auto Zeitung, the Falken Azenis FK510 is ranked highly among premium tyre brands for compact cars.

Current Red Bull Air Race World Champion and Falken athlete, Yoshihide Muroya continued his run of success by securing second place in the first race of the 2018 season, held in Abu Dhabi, United Arab Emirates.

Mr Mitsuteru Tanigawa has been announced as the new CEO of Falken Tyre Europe. Tanigawa (61), replaces Mr Nishino who has moved to Turkey to head up Sumitomo Rubber Industries' manufacturing facility.

Tyre brand FALKEN will be this year's presenting partner for the Audi Nines, held in Sölden in Tyrol on 14 April 2018.

Tyre brand FALKEN is joining forces with Tanski, the tyre dealership based in Germany's North Rhine-Westphalia (NRW) region, to sponsor the Youth Indoor Football Cup tournament