Falken Tyres’ parent company Sumitomo Rubber Industries, Ltd (SRI) has won the “Tire Technology of the Year Award” at the Tire Technology International Awards for Innovation and Excellence. SRI’s “Performance Sustaining Technology”, which makes use of hydrogenated polymer to extend tyre life, was recognised at the event in Hannover, with the award presented to Dr Bernd Löwenhaupt, SRI Europe’s managing director.
Falken is attending the AUTOPROMOTEC trade show (Bologna, 25-28 May) with a 194 square metre stand (Hall 20, A16/A22/B22). The tyre brand which belongs to Sumitomo Rubber Industries, the fifth largest tyre manufacturer in the world, will be presenting several highlights from its wide range of products for passenger cars, SUVs, light trucks and truck tyres.
The 50th running of the ADAC TotalEnergies 24h Race at the Nürburgring is right around the corner. Falken Motorsports is ready to tackle the endurance classic in the Eifel this year and fight for the podium places with a brace of Porsche 911 GT3 Rs and seven highly-experienced GT drivers.
‘This Is Your Return to The Ring’ is the title of Falken Tyres's latest Nürburgring 24-hour race film, which is set to be released on its social media channels this weekend. Its release coincides with the weekend’s qualifying races for the main 24-hour race taking place at the end of May.
In a joint project between Falken’s parent company Sumitomo Rubber Industries and Professor Hiroshi Tani of Kansai University, Japan, an innovative power generator for tyres has been developed. It uses the rotation of a tyre to generate electricity and supply power to peripheral sensors installed in the tyre without relying on batteries.
Falken’s AZENIS FK510 has been awarded an “exemplary” rating by German sportscar magazine AUTOBILD in its summer tyre test, after placing third in the overall rankings. The AZENIS FK510s were found to have performed particularly well in the most important area for high-performance tyres: safety, finishing high up the order in both the wet and dry braking tests.
Falken’s iconic teal and blue livery will return to the ‘Green Hell’ again for the 2022 season, with Falken Motorsports announcing that it will send two Porsche 911 GT3 R and a stable of eight drivers to the Nordschleife for the annual 24-hour race and select Nürburgring Endurance Series (NLS) rounds.
Thanks to its extensive experience in motorsport and access to the most advanced materials and the latest simulation technology, Falken has announced a new range of safe and sporty handling oriented UHP tyres for performance and SUV applications.
Reflecting the ongoing global rises in raw materials, energy and logistics costs, Falken Tyre Europe will be adjusting its prices. Effective from 1st May 2022, the entire product portfolio will be subject to a rise of seven percent.
The festive season is approaching and Falken is already starting to give presents: the sales campaign ‘Falken says Tanks’ will be extended until 15 December 2021, with participants able to submit their petrol vouchers online until 31 December 2021.
On 1st October 2021, Falken was one of 15 companies in Offenbach to receive the “UFF – Family-Friendly Company” award. The prize, which was presented by Dr Felix Schwenke, Mayor of Offenbach at the Capitol Offenbach, is awarded to companies which stand out due to their very good approach to ensuring a successful work / life balance.
Valuable information on care, maintenance and other technical topics relating to tyres is contained in the new guide, which Falken will make available to its customers from autumn 2021, partly as a print version and in numerous language versions online in the download area of its webshop.
Falken will also be represented at this year's NUFAM - Die Nutzfahrzeugmesse - which will take place in Karlsruhe from 30 September to 3 October 2021. With more than 350 exhibitors and over 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.
Falken tyres are excellent value for money. This is evidenced by the tyre brand’s steadily growing share of the market and its numerous satisfied customers. Independent testing organisations also confirm this time and again: most recently, the Neue Reifenzeitung in a study and the Autozeitung, which gave the Falken AZENIS FK510 the ratings “Recommended” and “Value for money recommendation” at the start of the year.
Falken is also well prepared for the upcoming change of season with its winter and all-weather tyres and has not only expanded its winter tyre size range by numerous dimensions; Falken has also fitted certain sizes of its proven all-season tyre, the Falken EUROALL SEASON AS210, with a new tyre sealant technology for even more safety when driving.
The Falken film ‘Whatever Comes Our Way’ has won the award for Best Event Film at the 2021 International Motor Film Awards. The prestigious award, presented at a gala event in London on Wednesday, was given to one of two Falken productions nominated this year: ‘Pass the Wheel’ starring Peter Dumbreck in a classic Porsche 911 was nominated for Best Journalistic Film.
FALKEN EUROALL SEASON AS210 will be first tyre with CORESEAL technology that immediately seals punctures offering convenience and safety
Initially starting on sale in Germany and Austria since July 2021