Falken will present its wide range of car, SUV, light truck and truck tyres at the Automässan industry trade show, which will take place in Gothenburg from 18th to 21st January 2023.

Falken Tyre Europe is set to be an Official IHF Men's World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency SPORTFIVE, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031

On November 25th Falken Tyre Europe GmbH will be participating in raising awareness for “Orange Day”, the internationally recognized 16-day campaign “for the elimination of violence against women and girls” that runs until December 10th.

Falken is extending its hugely popular winter fuel voucher campaign until December 15th. Launched in September, the 2022 “Falken says fill up” winter campaign, rewards customers in all 12 existing markets with a fuel voucher, which can be spent on fuel or in-store goods.

After another good performance at the eighth race of the Nürburgring Endurance Series (NLS), Falken Motorsports bid farewell to its successful Porsche 911 GT3 R (Gen. 991.2). Its 992 generation successor in the "Falken-Erlkönig-Design" had to be parked early on its debut.

At the upcoming Nürburgring Endurance Series (NLS) race, Falken Motorsports is heralding the future

From 18th – 22nd October 2022, with a 100 square metre booth, Falken is attending the EQUIP AUTO 2022 trade fair in Paris, France, where it will present several highlights from its wide range of tyres for passenger cars, SUVs, commercial vehicles and HGVs. Falken is owned by Sumitomo Rubber Industries Ltd., which is based in Japan and the fifth largest tyre maker in the world, with sales of over 116 million tyres per year.

When driving all-season tyres it is possible to save up to 815 euros; this is because the need for an extra set of winter tyres, the steel rims, the mounting and balancing as well as the storage are all omitted – such was the view of the testers in this year’s all-season tyre test in edition 39 of AUTO BILD magazine, which has been available since 29th September.

“Dynamic handling with precise lateral guidance and short braking distances on wet surfaces, good aquaplaning characteristics and a competitive price”: such are the attributes with which the Falken EUROALL SEASON AS210 achieved a test rating of “Good” in the AUTO BILD all-year tyre test, which was published in issue 10/2022. Eleven all-year tyres in the 225/50 R 18 dimension were put to the test on a BMW.

Falken Tyre Europe GmbH has introduced a new management tier, with which the company is taking the growth of recent years into account and ensuring that Falken can continue to respond quickly and efficiently to both the changes in the market and the requirements within the organisation at the same time.

“Falken says fill up” is this season’s motto once again: Just in time for the changeover period, Falken is launching its popular sales campaign once again. From 15th September until 30th November 2022, with purchases of the Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02/HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 tyres (starting from 16 inches), a free Aral SuperCard® with a value of 20 Euros will be available for filling up and shopping. Falken is also raffling prizes with a value of more than 15,000 euros during the campaign period.

Falken is ready for the next generation with two completely new tyres for the cold season: the EUROWINTER HS02 and EUROWINTER HS02 Pro impress with conservation of resources and innovative technical features.

Awesome performance by Falken Motorsports at the 12-hour race at the Nürburgring-Nordschleife: Joel Eriksson, Sven Müller, Jaxon Evans and Alessio Picariello win the newly created season highlight of the Nürburgring Endurance Series in the #3 Falken Porsche 911 GT3 R. Ayhancan Güven, Côme Ledogar, Klaus Bachler and Martin Ragginger complete the team success with a sixth place in the sister car.

Fans of the Nürburgring Endurance Series have every reason to rejoice: Not only is the summer break coming to an end, but this year’s season highlight is also approaching: the new 12-hour race, in which Falken Motorsports will be partaking with a large team. Some eight drivers will be driving the two Porsche 911 GT3 R cars around the legendary “Nordschleife” loop.

Falken Tyre Europe GmbH is seeking to strengthen staff loyalty even further by offering supplementary company health insurance. The supplementary insurance gives the Falken workforce private patient care in the event of illness, and the agreed company health insurance policy terms also cover the costs of a wide range of screening.

Falken has again been nominated for a film production at the "International Motor Film Awards 2022". Last year, tyre brand Falken secured nomination and was able to secure the prize for the best event film 2021 with its film "Whatever Comes Our Way".

In response to the increased pressure to reduce costs in the transport industry, Falken has created a comprehensive ‘Technical Support - Commercial Tyre Guide’ for truck and bus operators.

Sumitomo Rubber Industries Ltd., the parent company of Falken, and other research institutions in Japan have developed a process resulting in the further utilisation of the resource of natural rubber and therefore the development of new versions of rubber which also contribute to the properties of the overall tyre performance.

Superior victory for Falken Motorsports at the season highlight of the Nürburgring Endurance Series (NLS): Joel Eriksson and Sven Müller celebrate their premiere victory with the #3 Porsche 911 GT3 R. Tim Heinemann and Alessio Picariello with the #4 round off the success with a seventh place.

"The Rise of a New Family Member" is the title of the video clip that Falken is presenting today on its YouTube channel.

This weekend the ROWE 6 Stunden ADAC Ruhr-Pokal-Rennen will take place at the Nürburgring, which Falken Motorsports will tackle with its pair of Porsche 911 GT3 Rs. For the event, the outfit will be supported by two new drivers, Joel Eriksson and Tim Heinemann, who have recently attracted the team‘s attention with strong on-track performances.

‘A Declaration of Love’ to the fans, to one of the world's greatest motorsport events and to the world's most spectacular racetrack: this is the theme of the latest film that Falken has produced about the Nürburgring 24 Hours.

Falken claimed second place in the passenger car category of the Austrian Tyre Dealers Association (VRÖ) Awards in 2019 and 2020. The tyre brand performed well in many areas of the judging criteria, including product quality, delivery speed and customer service.

Sumitomo Rubber Industries, Ltd. is pleased to announce that we have signed on to the “UN Global Compact (UNGC)” put forth by the United Nations and were officially added to the registry of participating companies on May 19, 2022

Falken Motorsports finishes the 50th ADAC TotalEnergies 24h race at Nürburgring in ninth place. Jaxon Evans, Sven Müller, Marco Seefried and Patrick Pilet bring their #33 Porsche 911 GT3 R home as the best-placed Porsche. The sister car with #44 retired early.

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Falken Tyres’ parent company Sumitomo Rubber Industries, Ltd (SRI) has won the “Tire Technology of the Year Award” at the Tire Technology International Awards for Innovation and Excellence. SRI’s “Performance Sustaining Technology”, which makes use of hydrogenated polymer to extend tyre life, was recognised at the event in Hannover, with the award presented to Dr Bernd Löwenhaupt, SRI Europe’s managing director.

The Falken’ customer event calender has gained one more important event:

Falken is attending the AUTOPROMOTEC trade show (Bologna, 25-28 May) with a 194 square metre stand (Hall 20, A16/A22/B22). The tyre brand which belongs to Sumitomo Rubber Industries, the fifth largest tyre manufacturer in the world, will be presenting several highlights from its wide range of products for passenger cars, SUVs, light trucks and truck tyres.

At THE TIRE COLOGNE 2022 trade fair, which is taking place from 24th–26th May 2022 in Cologne, Falken will be presenting its wide range of tyres for cars, SUVs, commercial vehicles and HGVs.

The 50th running of the ADAC TotalEnergies 24h Race at the Nürburgring is right around the corner. Falken Motorsports is ready to tackle the endurance classic in the Eifel this year and fight for the podium places with a brace of Porsche 911 GT3 Rs and seven highly-experienced GT drivers.

The final test kilometers before the 50th anniversary edition of the ADAC TotalEnergies 24h race at the Nürburgring have been completed

‘This Is Your Return to The Ring’ is the title of Falken Tyres's latest Nürburgring 24-hour race film, which is set to be released on its social media channels this weekend. Its release coincides with the weekend’s qualifying races for the main 24-hour race taking place at the end of May.

Falken offers its employees bike leasing options

Top international athletes to gather in the heart of the Swiss Alps for historic edition of The Nines presented by Falken

In a joint project between Falken’s parent company Sumitomo Rubber Industries and Professor Hiroshi Tani of Kansai University, Japan, an innovative power generator for tyres has been developed. It uses the rotation of a tyre to generate electricity and supply power to peripheral sensors installed in the tyre without relying on batteries.

In a few months’ time, cars and caravans will be heading south again

The omen for a successful season opener in the Green Hell were good

Falken’s AZENIS FK510 has been awarded an “exemplary” rating by German sportscar magazine AUTOBILD in its summer tyre test, after placing third in the overall rankings. The AZENIS FK510s were found to have performed particularly well in the most important area for high-performance tyres: safety, finishing high up the order in both the wet and dry braking tests.

To coincide with the start of the tyre refitting season, Falken is once again launching its popular fuel voucher campaign.

“Convincing driving characteristics on wet and dry road surfaces, dynamic handling, precise turning performance, short braking distances”

Falken’s latest motorsport venture sees it enter the virtual racing world

Coveted Spanish award, voted for by those working in the aftermarket and tyre industries, recognises leaders in the sector

Incentives and support contribute to its success in Europe

Falken’s iconic teal and blue livery will return to the ‘Green Hell’ again for the 2022 season, with Falken Motorsports announcing that it will send two Porsche 911 GT3 R and a stable of eight drivers to the Nordschleife for the annual 24-hour race and select Nürburgring Endurance Series (NLS) rounds.

Ranking Among Our Most Energy Efficient Tyres to Date

Falken’s WILDPEAK M/T tyres put on a stellar performance during the 2022 Classic Dakar Rally in Saudi Arabia this month

Thanks to its extensive experience in motorsport and access to the most advanced materials and the latest simulation technology, Falken has announced a new range of safe and sporty handling oriented UHP tyres for performance and SUV applications.

Falken’s push to reduce the carbon footprint of its tyres is progressing apace with the brand currently trialling the use of hydrogen in one of its major Japanese plants

Reflecting the ongoing global rises in raw materials, energy and logistics costs, Falken Tyre Europe will be adjusting its prices. Effective from 1st May 2022, the entire product portfolio will be subject to a rise of seven percent.