News


Falken races in as new tyre partner to the PDC

Falken Tyre Europe GmbH has become the Official Tyre Partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace (London).

Falken’s ‘fill up’ promotion is extended

Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.

One team, one dream! Falken at the Futsal Event 2024

For the second year in a row, Falken is taking part in the futsal event, which will be held on Sunday, 17 November 2024, at Sportpark Frankfurt am Main. The Association of Japanese Companies Frankfurt e.V. organises this event every year and invites Japanese companies to take part in an exciting indoor football tournament.

Falken extends partnership with the ADAC RAVENOL 24h Nürburgring until 2028

Falken has been a fixture at the legendary Nürburgring 24h race since 1999, and now enjoys the status of being ‘a regular’ thanks to its 25 years of participation. Owing to Falken’s special relationship with the circuit, the tyre brand has officially extended its contract with the organisers of the race that runs around the classic Nordschleife, until 2028.

Falken off-road test winner in all-terrain tyre test

What requirements does an off-road tyre have to meet in order to become a test winner? This is exactly the question that Promobil asked itself in the current all-terrain tyre test and examined seven tyre brands in the size 255/55 R 18. The Falken WILDPEAK A/T AT3WA emerged as the clear off-road test winner. The Falken tyres impressed the judges in almost all test categories and beat well-known competitors.

Falken equips the AUDI A3 allstreet with tyres

The Audi A3 allstreet, characteristic crossover model of the Audi A3 family, has some special requirements for tyre quality. In Ingolstadt, where the Audi crossover model is prodcued, Falken has been supplying the AZENIS FK510A AO model in sizes 205/55R17 95W XL, 225/45R18 95W XL and 225/49R19 93W XL since April 2024.

Falken and Pneuhage are starting a new campaign to celebrate the cinema release of TRANSFORMERS ONE!

On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.

Falken extends the “Falken says fill up” promotion campaign to 16 countries

Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.

Falken becomes official club partner of VfB Stuttgart

From the 2024/25 season, Falken will be an official club partner of VfB Stuttgart, which is by far the largest football club in Baden-Württemberg with well over 100,000 members. This partnership is based on the motto “Performance, Precision and Reliability”. Values that are reflected both on the pitch and on the roads.

Falken Motorsports retires prematurely at the season highlight of the Nürburgring endurance series

Falken Motorsports had no luck at the ROWE 6h ADAC Ruhr-Pokal race, the season highlight of the Nürburgring endurance series: After a good qualifying session and a strong opening phase, Nico Menzel in the teal-and-blue Falken Porsche #4 had already taken the overall lead. At the start of the second lap, however, both cars fell victim to the onset of heavy rain, which even made it necessary to interrupt the race.

The new Falken 24h Race film is online: Why We Race

“Why do we race?” Why do we risk everything to chase victory? What tempts us back to the Nürburgring year after year, hoping for our moment in history? Our latest film, ‘Why We Race’ – shot during the 52nd edition of the ADAC RAVENOL 24h Nürburgring – seeks to answer these very questions.

Audi introduces Falken AZENIS RS820 as an option for its new S3

Audi’s new S3 is the first vehicle to leave its factory with Falken’s super-ultra high-performance (SUHP) tyre, the AZENIS RS820. Owing to its standard quattro all wheel drive plus torque splitter, Audi’s compact sports car delivers 333 HP and 420 Nm torque – demanding a high-performance tyre such as Falken’s most advanced SUHP pattern.

The Tire Cologne 2024: Great success for Falken

The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.

Falken takes you to Adventure Camp Namibia

Falken Tyres Europe GmbH is delighted to announce the exclusive "Adventure Camp Namibia" trip, on which you can experience an unforgettable trip across Namibia with the Falken WILDPEAK R/T01 tyres. The campaign is supported by Visit Namibia and Journaway. We are giving 5x2 tickets away to real travel enthusiasts in a prize draw.

Falken Motorsports aims for fourth win of the season at the third round of the Nürburgring Endurance Series

Just three weeks after the 24-hour race at the Nürburgring, Falken Motorsports is returning to the legendary Nordschleife: the two teal-and-blue Porsche 911 GT3 R (992) cars from the Japanese tire manufacturer will be back in action at the third round of the Nürburgring Endurance Series (NLS), the 69th ADAC Westfalenfahrt on 22nd June. They will once again race through the "Green Hell" at the third round of the NLS on June 22nd and try to build on the strong successes from the start of the season: Falken Motorsports snatched an overall victory and a podium result in the first two NLS races of the year.

Falken Motorsports battles for victory in the 24h race at the Nürburgring

The highlight of the year is coming up for Falken Motorsports this weekend (May 30 to June 2, 2024): The Japanese tire brand's racing team will be battling for the coveted overall victory at the legendary ADAC RAVENOL 24h Nürburgring. After three victories in the first four races of the year, Falken Motorsports is one of the top favorites on the Nordschleife: Julien Andlauer, Klaus Bachler, Sven Müller and Alessio Picariello as well as Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger will take turns at the wheel of the two teal-and-blue Porsche 911 GT3 R (992).

Falken celebrates Diversity Day

Did you know that Falken Tyre Europe GmbH now has 230 employees from 23 different nations? And what do these 230 people all have in common? They belong to the Falken Family of course!

Anniversary: 15 years of Falken and Fiege

A crystal wedding anniversary for Falken and Fiege: Falken Tyre Europe GmbH has been working together with logistics services provider Fiege for 15 years. Falken currently stores its tyres at four Fiege locations in Europe on logistics space of approximately 100,000 square metres. In addition to the storage of the tyres, Fiege is also responsible for their distribution.

Falken e. ZIEX with lowest rolling resistance

Do electric cars need special tyres? Or do they run better with normal tyres? AutoBild asked these very questions and tested eight summer tyres in size 235/55 R 19. The Falken e. ZIEX proved able to impress.

Price Announcement

We would like to inform you that Falken Tyre Europe GmbH will implement structural price adjustments across Europe from June 1st, 2024. These changes affect the Falken and Sumitomo brands in different product segments.

The Green Hell is calling: Falken Motorsports is ready for the season opener of the Nürburgring Endurance Series

Falken Motorsports will kick off the new Nordschleife season next weekend: The two teal-and-blue Porsche 911 GT3 R (992) will contest the first two races of the year at the season opener of the Nürburgring Endurance Series (NLS). Alessio Picariello, Joel Eriksson and Martin Ragginger will take the wheel of the Porsche on both days, while Tim Heinemann and Nico Menzel will each tackle one race. The Japanese tyre brand, which is also one of the official partners of the popular championship, has its sights set on overall victory at the season opener on the legendary Nordschleife.

Falken joins forces with the BILSTEIN racing team in the Green Hell

Falken is expanding its motorsport involvement in the ADAC Nürburgring endurance series and is supporting the BILSTEIN racing team from this season. Jimmy Broadbent, Steve Alvarez Brown and Misha Charoudin, all high-profile influencers in the sim racing and motorsport scene, will take turns at the wheel.

SRI secures ‘Environmental Achievement of the Year’ prize at Tire Technology International Awards

Sumitomo Rubber Industries Ltd (SRI) – the parent company of Falken Tyres – has won the ‘Environmental Achievement of the Year: Manufacturing’ category at this year's Tire Technology International Awards for Innovation and Excellence. Recognising the latest advances towards a greener and more sustainable industry, recipients are decided by a panel of experts from the tyre industry and science.

Falken ZIEX ZE310 Ecorun among the top ten in the major AUTO BILD summer tyre test

The tyre tests by the trade journals are eagerly awaited every year. The first results are now in. At AutoBild, 55 candidates with the size 205/55 R 16 V were given the chance to prove themselves in this year’s summer tyre test. This dimension fits numerous compact cars such as the VW Golf and the Opel Astra. Among other achievements, the Falken ZIEX ZE310 Ecorun demonstrated a very good price/performance balance.

Sales promotion campaign "Falken says fill up" has been successful on the market for twelve years

Falken is pleased to announce that since its launch in 2012, the "Falken says fill up" sales promotion has continued to grow in importance and expand to various core European markets. This year's promotion is taking place in no fewer than 14 European countries. Just in time for the changeover season, customers who opt for a set of Falken summer or all-season tyres in the period from 15 March to 31 May 2024 will receive an Aral fuel voucher for refuelling and shopping in the amount of 20 euros.

Falken Motorsports confirms its driver line-up for NLS and N24

Falken Motorsports is relying on a proven driver line-up for the 2024 Nürburgring Endurance Series (NLS) and ADAC Ravenol 24h Nürburgring race. Its pair of teal-and-blue Porsche 911 GT3 R (992) will be driven by Julien Andlauer, Klaus Bachler, Sven Müller, Alessio Picariello, Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger.

Falken Motorsports commits to NLS for 2024

Falken Motorsports will once again contest the 2024 Nürburgring Langstrecken-Serie (NLS) and the ADAC Ravenol 24h Nürburgring – with a pair of Porsche 911 GT3 R (992) for what promises to be another action-packed season of racing on the Nordschleife.

SRI and Falken receive a trio of TTI award nominations

Falken and its parent company, Sumitomo Rubber Industries Ltd (SRI), are celebrating a strong start to the year with a trio of nominations in this year’s "Tire Technology International Awards for Innovation and Excellence".

Sumitomo Rubber sets higher targets to achieve carbon neutrality across the supply chain by 2030

Sumitomo Rubber Industries, Ltd. has set new, higher emission reduction targets to achieve carbon neutrality throughout its supply chain by 2030. In addition, the company has increased the reduction of emissions from its own production facilities and suppliers, also targeted by the aforementioned date. Previously set targets have already been achieved ahead of schedule thanks to active efforts. The company will take further initiatives to achieve carbon neutrality throughout the supply chain in line with its long-term sustainability policy: "Driving Our Future Challenge 2050".