Falken Tyre Europe GmbH is once again sending out a strong signal for social engagement by participating in the Orange Days with its own in-house campaign. The “Orange the World” campaign launched by the UN attracts attention from November 25th on for 16 days every year and calls for an end to gender-based violence.

Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.

We’re writing to let you know that Falken Tyre Europe GmbH will make structural price adjustments to its products sold throughout Europe. The new prices will apply to all deliveries from 1 January 2024.

Sustainability has always been more than a mere phrase for Sumitomo Rubber Industries (SRI). In its continuous effort to responsibly source raw materials, enhance sustainability along the natural rubber supply chain, mitigate risks in upstream processes and expedite the adoption of more sustainable sourcing practices, the company has introduced the environmental and social risk assessment tool, Rubberway.

Falken has unveiled the AZENIS RS820 – a new ultra-ultra-high-performance (UUHP) tyre. The new pattern has been designed to offer responsive handling, balanced wet and dry grip and impressive feel on both road and track. Initially available in 38 sizes spanning 19 to 21 inches, with cross-sections from 30 to 45, and a Y speed index – of up to 300 km/h – the AZENIS RS820 is derived from Falken’s race-winning motorsport technologies and experience honed from over 20 years of competing on the Nürburgring.

Falken is expanding its range of winter tyres with the EUROWINTER HS02 and HS02 PRO product lines now available in a choice of 45 and 74 sizes respectively. In addition to adding numerous sizes to its range of winter tyres, Falken is also offering a new all-season tyre, the Falken EUROALL SEASON AS220 PRO. Designed to perform all year round and available in Europe since mid-September, the EUROALL SEASON AS220 PRO is aimed specifically at performance-oriented vehicles.

Falken Tyre Europe GmbH is expanding its 4x4 tyre portfolio with the launch of the WILDPEAK R/T01 for demanding terrain – ensuring the manufacturer now has a tyre for every off-road application. Engineered with adventure in mind – and across the toughest of applications – the R/T01’s tread design and structure are intended to provide maximum performance on the most difficult terrain.

Falken’s latest film, "A Monument to the Art of Racing" has won the coveted International Motor Film Award in the category "Best Event Film" at this year’s prestigious ceremony.

Falken will be presenting its outstanding tyres for HGVs, light trucks and commercial vehicles at this year’s commercial vehicle trade show “NUFAM”, which will take place in Karlsruhe from 21 to 24 September 2023. With over 350 exhibitors and more than 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.

"Falken says fill up" again this season: Just in time for the changeover season, Falken starts its popular sales campaign. In the period from 15 September to 30. November 2023, those who decide to purchase Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02, EUROWINTER HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROALL SEASON AS220 PRO, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 from a size of 16 inches can expect an Aral SuperCard® worth 20 euros as a free bonus for refueling and shopping.

Falken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency SPORTFIVE initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.

At the sixth round of the Nürburgring Endurance Series, the 63rd Eibach ADAC ACAS Cup and also the first part of this year's 12h Nürburgring, Falken Motorsports was able to celebrate a double overall podium: Klaus Bachler and David Pittard, who started in the #3 Falken Porsche, finished second in the six-hour race. The #4 sister car of Dennis Fetzer and Martin Ragginger completed the podium with a third place overall.

The summer break is over: Falken Motorsports returns to the Green Hell for the 12h race, the season highlight of the Nürburgring Endurance Series, and aims to repeat on its overall victory from the last race. The two Porsche 911 GT3 R cars will tackle the first race on Saturday, in which the checkered flag does not fall until nightfall. In addition, the fans can look forward to seeing the actors of the Falken Drift Show.

The official Falken esports team is set to expand its presence within the gaming world, fielding a GT3 car in the 2023/24 24H SERIES ESPORTS championship – which gets underway in October.

Falken’s recently launched short film, ‘A Monument to the Art of Racing,’ has been nominated for the ‘Best Event Film’ prize at the International Motor Film Awards 2023.

A trio of Sumitomo companies, along with a US recycling specialist, are combining their expertise to accelerate Sumitomo's circular economy efforts and advance effective waste recycling solutions across different sectors.

The official Falken esports team has confirmed its driver line-up for the Falken 24h of Spa iRacing special event this weekend (July 21-23), as eight sim racers pilot a two-car effort around the iconic Belgian track

Falken Tyre Europe celebrates its 40th anniversary this year – marking the occasion with a milestone event which included speeches from Tomohiko Masuta, Senior Executive Manager, CEO and Managing Director of Falken Tyre Europe and Dr Felix Schwenke, Lord Mayor of Offenbach.

Strong performance from Falken Motorsports in the Nürburgring Endurance Series: at the ROWE 6h ADAC Ruhr-Pokal race, David Pittard and Joel Eriksson celebrate a dominant victory in the #3 Porsche 911 GT3 R, securing the first Nordschleife success for the new 992 generation model. The #4 sister car of Martin Ragginger and Dennis Fetzer, which initially finished in second place, was disqualified after the race.

This weekend Falken Motorsports will return to the legendary Nürburgring-Nordschleife for the ROWE 6h ADAC Ruhr-Pokal race. The team will send two Porsche 911 GT3 R cars with a strong driver line-up for the six-hour event in the Eifel. The team is relying on a blend of experience, young talent and a recent 24-hour race winner.

Strap yourself into the driver's seat of our Porsche, let yourself be intoxicated by the speed and immerse yourself in the world of the toughest endurance race! "A Monument to the Art of Racing" is the name of our new clip, which we shot for you at the 24-hour race at the Nürburgring and which is available on YouTube from today. https://www.youtube.com/watch?v=y1qkfunhlRk

• New all-season EUROALL SEASON AS220 PRO pattern makes show debut • Comprehensive Falken range presented spans applications from EVs to trucks • Affordable ‘Sumitomo’ brand tyres also on display • Stand 0222, Hall 6

Christmas is still a long way off, but Falken is already giving you a present! We are extending our popular promotion "Falken says Tanke".

The “Technical Support Guide for TBR and Bus Tyres” which Falken Tyre Europe GmbH published in English for its customers throughout Europe last summer is now available in several additional language versions. From now on, the popular guide for registered customers is available to download at both the B2B web shop and the media centre in the languages of English, German, Spanish, Polish, Italian and Greek.

Falken Motorsports finished in the top 10 at the ADAC TotalEnergies 24h Race, which took place this weekend at the Nürburgring, after facing major challenges

One of the most sensational motorsport spectacles of the year is heading to the starting grid: this year's 24-hour race on the Nürburgring-Nordschleife will start on May 20th. Once again, the teal and blue race cars from Falken are entered for the race: two Porsche 911 GT3 R Type 992 cars aiming for victory.

• EUROALL SEASON AS220 PRO offers a sporty driving experience with extra grip, when you need it. • 46 size options of new all-season tyre including W speed ratings.

Nürburgring, Watkins Glen, Spa, Le Mans or Fuji? Get ready for a virtual journey to some of the most spectacular circuits in the world with our new Esports activation. Falken will partner with Dörr Esports and create an official Falken Esports team. We kick off our campaign with the "24h of Nürburgring" - a highly anticipated event on iRacing’s Special Events calendar that takes place one week before the ‘real’ 24-hour race.

The Falken drivers went straight on the attack at the start of the weekend, snatching the fastest time in free practice and also impressed in the following qualifying for the first race on Saturday evening. The #44 Porsche of Martin Ragginger and Tim Heinemann finished fourth on the grid, while the #33 sister car of Nico Menzel and Joel Eriksson finished seventh.

Falken Tyre Europe GmbH traditionally places considerable emphasis on social responsibility and diversity at the local level. In this context, as in previous years, Falken is once again supporting good causes in its local region and making five 1,000 euros donations to five charities in Offenbach.

Results from Sumitomo Rubber Industries Ltd’s (SRI) research into producing a sustainable and reliable alternative to natural rubber from tomato enzymes, for future car tyre applications, have rewarded the company with the coveted 2023 "Tire Technology international Award for Innovation and Excellence".

Falken Motorsports starts this year's Nürburgring Endurance Series season with a good result. Nico Menzel and Martin Ragginger crossed the finish line with their Porsche 911 GT3 R in ninth position overall.

Full throttle through the “Grüne Hölle” - this is a new motto of GetSpeed. The exclusive RaceTaxi for the Nürburgring Nordschleife will be blue and turquoise in future - a clear signal for the new partnership with tyre brand Falken.

In the spring of 2023, two models of summer tyre from Falken were once again able to convince in the press, achieving excellent test results. In the latest product comparison by trade magazine “auto motor und sport”, both the Falken AZENIS FK520 and the brand new Falken e. ZIEX were awarded the top rating of “very good”.

Bonny and Clyde, Gin and Tonic, Cheese and Biscuits… what else belongs together? The Nürburgring Endurance Series (NLS) and Falken.

The largest solar rooftop installation on a single facility will generate solar power to manufacture Falken tyres for Europe and contribute to total annual CO2 emissions reduction of 38,000 tonnes

Whether it’s ultra-high performance, high performance or off-road tyres from Falken: Falken products are popular, not only because of their quality, but also due to their superb price-performance ratio. And Falken is now offering more in addition to its competitive prices:

We would like to inform you that Falken Tyre Europe GmbH will structurally adjust prices - Europe-wide across the entire brand and product portfolio - from 1 May 2023

Falken’s parent company Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce it has joined GDSO (the Global Data Service Organisation for Tyres and Automotive Components), an international not-for-profit organisation working to standardise data related to tyres and define solutions for accessing and exchanging tyre data. The tyre industry has been working to establish individual tyre identification and management starting with truck and bus tyres. As a member of GDSO from January 2023, the Sumitomo Rubber Group will be working to further these efforts while aligning with industry standards.

Falken Tyre Europe’s new-for-2023 e. ZIEX tyre, designed specifically for EVs and vehicles that rely on ultra-low rolling resistance to maximise their range, is set to make its world debut in March 2023.

Klaus Bachler, Sven Müller and Martin Ragginger remain part of the Falken Motorsports‘ team and will be joined by Joel Eriksson, Alessio Picariello, Tim Heinemann and Nico Menzel during the season. Opening round sees Sven Müller and Joel Eriksson in the #3 Falken Porsche with Nico Menzel and Martin Ragginger in the #4 entry

The Falken ZIEX ZE310 ECORUN was recently rated very positively in an exceptionally large-scale, independent test by the General German Automobile Club (ADAC): the results of the ADAC summer tyre test once again provide confirmation of the excellent work of the engineers and developers at Falken.

Low rolling resistance combined with good wet grip, reduced rolling resistance and minimal CO₂ emissions - these are the requirements for the tyre that has been specially developed for electric vehicles. However, these are properties that are also important for combustion tyres.

The Falken AZENIS FK520 hasn’t just been rated as “highly recommended”, it has also been awarded the “price-performance recommendation” in the summer tyre test by Auto magazine.

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Falken Tyre Europe GmbH has strengthened its management team with the appointment of Bettina Feldmann as chief operations officer (COO).

Falken will present its wide range of car, SUV, light truck and truck tyres at the Automässan industry trade show, which will take place in Gothenburg from 18th to 21st January 2023.

Falken Tyre Europe is set to be an Official IHF Men's World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency SPORTFIVE, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031

On November 25th Falken Tyre Europe GmbH will be participating in raising awareness for “Orange Day”, the internationally recognized 16-day campaign “for the elimination of violence against women and girls” that runs until December 10th.

Falken is extending its hugely popular winter fuel voucher campaign until December 15th. Launched in September, the 2022 “Falken says fill up” winter campaign, rewards customers in all 12 existing markets with a fuel voucher, which can be spent on fuel or in-store goods.