Falken is all ready for winter! In addition to adding numerous sizes to its range of winter tyres, this season Falken is also offering a new size of the Falken EUROALL SEASON AS220 PRO all-season tyre.

On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.

Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.

From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.

From the 2024/25 season, Falken will be an official club partner of VfB Stuttgart, which is by far the largest football club in Baden-Württemberg with well over 100,000 members. This partnership is based on the motto “Performance, Precision and Reliability”. Values that are reflected both on the pitch and on the roads.

The Falken-produced film “Why we race”, released in July 2024, is on the nomination list of the coveted International Motor Film Award.

For the second year in a row, Falken Tyre Europe is sponsoring the Main Matsuri Festival in Offenbach, which will take place from the 16th to the 18th of August 2024 in Büsing Park in Offenbach.

Falken Motorsports had no luck at the ROWE 6h ADAC Ruhr-Pokal race, the season highlight of the Nürburgring endurance series: After a good qualifying session and a strong opening phase, Nico Menzel in the teal-and-blue Falken Porsche #4 had already taken the overall lead. At the start of the second lap, however, both cars fell victim to the onset of heavy rain, which even made it necessary to interrupt the race.

Falken Motorsports has recruited the exceptional talents of former F1 driver Timo Glock and reigning European Le Mans Series LMP2 champion Alex Lynn to contest the ROWE 6h ADAC Ruhr Cup alongside team stalwarts Nico Menzel and Alessio Picariello this weekend.

“Why do we race?” Why do we risk everything to chase victory? What tempts us back to the Nürburgring year after year, hoping for our moment in history? Our latest film, ‘Why We Race’ – shot during the 52nd edition of the ADAC RAVENOL 24h Nürburgring – seeks to answer these very questions.

Audi’s new S3 is the first vehicle to leave its factory with Falken’s super-ultra high-performance (SUHP) tyre, the AZENIS RS820. Owing to its standard quattro all wheel drive plus torque splitter, Audi’s compact sports car delivers 333 HP and 420 Nm torque – demanding a high-performance tyre such as Falken’s most advanced SUHP pattern.

The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.

Falken Motorsports once again proved its strength and dominance at the third round of the Nürburgring Endurance Series (NLS), the 69th ADAC Westfalenfahrt. Drivers Julien Andlauer and Sven Müller celebrated a commanding victory to clinch the team's fourth win of the season.

Falken Tyres Europe GmbH is delighted to announce the exclusive "Adventure Camp Namibia" trip, on which you can experience an unforgettable trip across Namibia with the Falken WILDPEAK R/T01 tyres. The campaign is supported by Visit Namibia and Journaway. We are giving 5x2 tickets away to real travel enthusiasts in a prize draw.

Just three weeks after the 24-hour race at the Nürburgring, Falken Motorsports is returning to the legendary Nordschleife: the two teal-and-blue Porsche 911 GT3 R (992) cars from the Japanese tire manufacturer will be back in action at the third round of the Nürburgring Endurance Series (NLS), the 69th ADAC Westfalenfahrt on 22nd June. They will once again race through the "Green Hell" at the third round of the NLS on June 22nd and try to build on the strong successes from the start of the season: Falken Motorsports snatched an overall victory and a podium result in the first two NLS races of the year.

While the Falken ZIEX ZE310 Ecorun tyre continues to deliver excellent results in comparative tests, Falken has been hard at work hard developing its successor – which promises to be even better. As the replacement for the ZIEX ZE310, the new Falken ZIEX ZE320 drops the ‘Ecorun’ suffix yet will be more environmentally friendly than its predecessor.

The 52nd edition of the ADAC RAVENOL 24h Nürburgring will go down as the shortest in history. The race was interrupted on Saturday evening due to heavy fog and there was no regular start on Sunday. The two Falken Porsche 911 GT3 R (992) finished sixth and eleventh.

The highlight of the year is coming up for Falken Motorsports this weekend (May 30 to June 2, 2024): The Japanese tire brand's racing team will be battling for the coveted overall victory at the legendary ADAC RAVENOL 24h Nürburgring. After three victories in the first four races of the year, Falken Motorsports is one of the top favorites on the Nordschleife: Julien Andlauer, Klaus Bachler, Sven Müller and Alessio Picariello as well as Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger will take turns at the wheel of the two teal-and-blue Porsche 911 GT3 R (992).

Did you know that Falken Tyre Europe GmbH now has 230 employees from 23 different nations? And what do these 230 people all have in common? They belong to the Falken Family of course!

A crystal wedding anniversary for Falken and Fiege: Falken Tyre Europe GmbH has been working together with logistics services provider Fiege for 15 years. Falken currently stores its tyres at four Fiege locations in Europe on logistics space of approximately 100,000 square metres. In addition to the storage of the tyres, Fiege is also responsible for their distribution.

From energy-efficient EV tyres to gripping off-road rubber, inspiring UUHP and no-nonsense commercial vehicle patterns, Falken will use this year’s Tire Cologne (4-6 June) to highlight that it now offers its broadest range ever, as well as catering for every season.

Do electric cars need special tyres? Or do they run better with normal tyres? AutoBild asked these very questions and tested eight summer tyres in size 235/55 R 19. The Falken e. ZIEX proved able to impress.

We would like to inform you that Falken Tyre Europe GmbH will implement structural price adjustments across Europe from June 1st, 2024. These changes affect the Falken and Sumitomo brands in different product segments.

Falken Motorsports will kick off the new Nordschleife season next weekend: The two teal-and-blue Porsche 911 GT3 R (992) will contest the first two races of the year at the season opener of the Nürburgring Endurance Series (NLS). Alessio Picariello, Joel Eriksson and Martin Ragginger will take the wheel of the Porsche on both days, while Tim Heinemann and Nico Menzel will each tackle one race. The Japanese tyre brand, which is also one of the official partners of the popular championship, has its sights set on overall victory at the season opener on the legendary Nordschleife.

The Falken AZENIS FK520 has been rated as ‘good’ in the annual summer tyre test by German motoring publication, auto motor und sport (AMS).

Falken is expanding its motorsport involvement in the ADAC Nürburgring endurance series and is supporting the BILSTEIN racing team from this season. Jimmy Broadbent, Steve Alvarez Brown and Misha Charoudin, all high-profile influencers in the sim racing and motorsport scene, will take turns at the wheel.

• New feature demonstrates versatility of Sumitomo Rubber Industries’ SENSING CORE safety technology • One OEM customer already confirmed for 2024

Sumitomo Rubber Industries Ltd (SRI) – the parent company of Falken Tyres – has won the ‘Environmental Achievement of the Year: Manufacturing’ category at this year's Tire Technology International Awards for Innovation and Excellence. Recognising the latest advances towards a greener and more sustainable industry, recipients are decided by a panel of experts from the tyre industry and science.

The tyre tests by the trade journals are eagerly awaited every year. The first results are now in. At AutoBild, 55 candidates with the size 205/55 R 16 V were given the chance to prove themselves in this year’s summer tyre test. This dimension fits numerous compact cars such as the VW Golf and the Opel Astra. Among other achievements, the Falken ZIEX ZE310 Ecorun demonstrated a very good price/performance balance.

Falken is pleased to announce that since its launch in 2012, the "Falken says fill up" sales promotion has continued to grow in importance and expand to various core European markets. This year's promotion is taking place in no fewer than 14 European countries. Just in time for the changeover season, customers who opt for a set of Falken summer or all-season tyres in the period from 15 March to 31 May 2024 will receive an Aral fuel voucher for refuelling and shopping in the amount of 20 euros.

Falken Motorsports is relying on a proven driver line-up for the 2024 Nürburgring Endurance Series (NLS) and ADAC Ravenol 24h Nürburgring race. Its pair of teal-and-blue Porsche 911 GT3 R (992) will be driven by Julien Andlauer, Klaus Bachler, Sven Müller, Alessio Picariello, Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger.

This year, Falken is launching the most comprehensive range of tyres in the company's history: truck, EV, ultra, ultra-ultra high performance, motorsport and off-road tyres – Falken offers its dealers and consumers tyres for every occasion.

New tool helps engineers understand the aerodynamic characteristics of tyres that account for over 20 percent of an EV’s air resistance.

Falken Motorsports will once again contest the 2024 Nürburgring Langstrecken-Serie (NLS) and the ADAC Ravenol 24h Nürburgring – with a pair of Porsche 911 GT3 R (992) for what promises to be another action-packed season of racing on the Nordschleife.

Falken and its parent company, Sumitomo Rubber Industries Ltd (SRI), are celebrating a strong start to the year with a trio of nominations in this year’s "Tire Technology International Awards for Innovation and Excellence".

Sumitomo Rubber Industries, Ltd. has set new, higher emission reduction targets to achieve carbon neutrality throughout its supply chain by 2030. In addition, the company has increased the reduction of emissions from its own production facilities and suppliers, also targeted by the aforementioned date. Previously set targets have already been achieved ahead of schedule thanks to active efforts. The company will take further initiatives to achieve carbon neutrality throughout the supply chain in line with its long-term sustainability policy: "Driving Our Future Challenge 2050".

Falken Tyres has renewed its partnership with the Men's EHF EURO 2024 (European Men's Handball Championship) and is marking the occasion with a competition for all sports fans.

Falken Tyre Europe GmbH is once again sending out a strong signal for social engagement by participating in the Orange Days with its own in-house campaign. The “Orange the World” campaign launched by the UN attracts attention from November 25th on for 16 days every year and calls for an end to gender-based violence.

Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.

We’re writing to let you know that Falken Tyre Europe GmbH will make structural price adjustments to its products sold throughout Europe. The new prices will apply to all deliveries from 1 January 2024.

Sustainability has always been more than a mere phrase for Sumitomo Rubber Industries (SRI). In its continuous effort to responsibly source raw materials, enhance sustainability along the natural rubber supply chain, mitigate risks in upstream processes and expedite the adoption of more sustainable sourcing practices, the company has introduced the environmental and social risk assessment tool, Rubberway.

Falken has unveiled the AZENIS RS820 – a new ultra-ultra-high-performance (UUHP) tyre. The new pattern has been designed to offer responsive handling, balanced wet and dry grip and impressive feel on both road and track. Initially available in 38 sizes spanning 19 to 21 inches, with cross-sections from 30 to 45, and a Y speed index – of up to 300 km/h – the AZENIS RS820 is derived from Falken’s race-winning motorsport technologies and experience honed from over 20 years of competing on the Nürburgring.

Falken is expanding its range of winter tyres with the EUROWINTER HS02 and HS02 PRO product lines now available in a choice of 45 and 74 sizes respectively. In addition to adding numerous sizes to its range of winter tyres, Falken is also offering a new all-season tyre, the Falken EUROALL SEASON AS220 PRO. Designed to perform all year round and available in Europe since mid-September, the EUROALL SEASON AS220 PRO is aimed specifically at performance-oriented vehicles.

Falken Tyre Europe GmbH is expanding its 4x4 tyre portfolio with the launch of the WILDPEAK R/T01 for demanding terrain – ensuring the manufacturer now has a tyre for every off-road application. Engineered with adventure in mind – and across the toughest of applications – the R/T01’s tread design and structure are intended to provide maximum performance on the most difficult terrain.

Falken’s latest film, "A Monument to the Art of Racing" has won the coveted International Motor Film Award in the category "Best Event Film" at this year’s prestigious ceremony.

Falken will be presenting its outstanding tyres for HGVs, light trucks and commercial vehicles at this year’s commercial vehicle trade show “NUFAM”, which will take place in Karlsruhe from 21 to 24 September 2023. With over 350 exhibitors and more than 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.

"Falken says fill up" again this season: Just in time for the changeover season, Falken starts its popular sales campaign. In the period from 15 September to 30. November 2023, those who decide to purchase Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02, EUROWINTER HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROALL SEASON AS220 PRO, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 from a size of 16 inches can expect an Aral SuperCard® worth 20 euros as a free bonus for refueling and shopping.

Falken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency SPORTFIVE initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.

At the sixth round of the Nürburgring Endurance Series, the 63rd Eibach ADAC ACAS Cup and also the first part of this year's 12h Nürburgring, Falken Motorsports was able to celebrate a double overall podium: Klaus Bachler and David Pittard, who started in the #3 Falken Porsche, finished second in the six-hour race. The #4 sister car of Dennis Fetzer and Martin Ragginger completed the podium with a third place overall.

The summer break is over: Falken Motorsports returns to the Green Hell for the 12h race, the season highlight of the Nürburgring Endurance Series, and aims to repeat on its overall victory from the last race. The two Porsche 911 GT3 R cars will tackle the first race on Saturday, in which the checkered flag does not fall until nightfall. In addition, the fans can look forward to seeing the actors of the Falken Drift Show.