Falken experienced mixed emotions during last Sunday’s ADAC Qualifying Race for the 24h Race at the Nürburgring. Following a superlative show during the early phase of the 6h Race, the BMW M6 GT3 had to depart prematurely from the dress rehearsal for the 24h Race. The Porsche 911 GT3, by contrast, passed the finishing line in 15th position after a nail-biting race to catch up.

The tyre brand Falken presents itself at the Autopromotec, the international trade fair for accessories and products of the automotive industry, which takes place from 22 to 26 May 2019 in Bologna/Italy. On the almost 200 sqm large exhibition stand the wide product range of passenger car, SUV, light truck and truck tyres will be presented. The highlight of the presentation will be the popular UHP tyres for passenger cars and SUVs from Falken AZENIS FK510 and FK510 SUV, which not only convince sporty drivers again and again, but also independent test organisations.

Falken is supplying the current generation of Porsche Macan with tyres to the factory after approval was issued by the automobile manufacturer. The SUV versions of the Falken best-seller AZENIS FK510 are supplied in both 235/60R18 and 255/55R18 sizes. The tyres each have the speed symbol “W” (up to 270 km/h) and a load index of 103 and 105 respectively.

Falken is one of the sponsors of E-Mobility Days Munich, which are taking place on 3 and 4 May 2019 in the Bavarian state capital. Not only are specialist lectures on electromobility included in the programme, but the participants also have the chance to take electrically powered vehicles for a test drive on the test track, and to go on a tour through the laboratories of Bundeswehr University, where alternative drive technologies are being researched.

Falken successfully got both cars past the finishing line under the most challenging weather conditions in the third round of the VLN Endurance Championship at the Nürburgring. Drivers Martin Ragginger and Dirk Werner in the Porsche 911 GT3 R made a strong comeback around the Nordschleife, ending up in 8th place. Stef Dusseldorp and Alexandre Imperatori finished in 29th place in the BMW M6 GT3.

Falken is the Presenting Partner of Audi Nines again this year, which will be taking place in two different locations in Austria: Sölden and Obergurgl-Hochgurgl.

The second race of the VLN Endurance Championship 2019 – the 44th DMV 4h Race – will go down in history. During the second lap, the originally planned four-hour race was prematurely stopped due to the onset of snowfall and was not restarted. The BMW M6 GT3’s excellent performance thus went un-rewarded at temperatures around freezing point. During qualifying, Peter Dumbreck and Jens Klingmann put enormous pressure on their competitors, their 8:01.461 lap time securing them a first-row starting position.

Falken has secured eighth place in the ‘Sport Tyres’ and ‘Price-to-performance ratio’ categories of a recent survey conducted by AUTO BILD, published in Issue 13, on 28 March 2019. Almost 70,000 readers of AUTO BILD magazine were asked to rate automotive suppliers on their perceived brand image.

Falken's parent company, Sumitomo Rubber Industries Ltd. has become a member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), effective from 1 January 2019. The Brussels-based trade alliance represents the interests of its members with institutions of the European Union and other international organisations.

Offenbach, 1 April 2019 – Tyre specialist Falken has added a further new tyre model to its portfolio: Falken FOGGY SL321, a tyre especially tailored to foggy conditions. Falken FOGGY SL321 is primarily designed for drivers that are often on the road in areas where low-stratus fog, ground fog or morning fog are prevalent. Poor visibility and wet roads can turn driving in fog into a tricky challenge. Now Falken has the answer. The new Falken FOGGY SL321 is fitted with sensors that automatically slow the vehicle to a speed appropriate for the density and type of the fog as soon as they come into contact with it. These sensors simultaneously activate a suction intake system that helps clear the fog and restore visibility. As the fog passes through the intake system it is converted into harmless oxygen and carbon dioxide and returned to the atmosphere.

Falken has signed a cooperation agreement with DriveTribe, one of the world’s largest social media community platforms for auto aficionados. DriveTribe was founded by TV presenters Richard Hammond, Jeremy Clarkson and James May – formerly the faces of “Top Gear” and today fronting “The Grand Tour”. The trio of motorsports legends have amassed a huge fanbase of car and motorsports enthusiasts since the platform was founded in 2016, and today clock up over 35 million page impressions and almost 5 million users per month.

The start of this season’s VLN Endurance Championship at the Nürburgring finished with both Falken vehicles amongst the Top 10 competitors. Klaus Bachler and Jörg Bergmeister achieved an impressive fourth place for the de-but of the new Porsche 911 GT3 R, while Jens Klingmann und Alexandre Impe-ratori also finished in a very respectable eighth position in the BMW M6 GT3.

For the eighth year in succession, tyre brand Falken is launching a special sales campaign for the tyre changeover season. The “Falken sagt Tanke” (Tanks from Falken) will run in Germany, Austria and the brand’s other core European markets. From 15 March to 31 May 2019, customers purchasing a set of Falken summer tyres from participating dealers will receive a Shell prepaid card to the value of EUR 20 (in Austria: BP fuel vouchers).

“With the size expansions, we are reacting to the needs of our customers and supplementing our already fairly extensive range by dimensions with growing demand on the market”, Markus Bögner, COO and President of Falken Tyre Europe GmbH comments on the expanded portfolio.

Markus Bögner, COO and Managing Director of Falken Tyre Europe (Falken) since January 2016, will be appointed COO and President of Falken Tyre Europe. With this change of position, Bögner will have a greater focus on the overall running and performance of the business. Markus Bögner was primarily responsible for marketing and sales and has been with Falken since 2009.

For the third time in a row, Falken summer treads has achieved the title “exemplary” in the big AUTO BILD Summer Tyres Test.

Falken Motorsports is starting the 2019 racing season with a new Porsche 911 GT3 R, which will be used alongside the proven BMW M6 GT3 at the Nürburgring. With the racing cars from two premium car manufacturers, the Japanese tyre brand is continuing its successful 20-year commitment to motorsports on the Nordschleife.

Sumitomo Rubber Industries, Ltd. is pleased to announce that we will once again be supporting Mr. Yoshihide Muroya and Team FALKEN as they compete in the ultimate high-speed motorsport: the "Red Bull Air Race World Championship 2019." This is our fifth consecutive year of supporting this remarkable pilot through our FALKEN brand. In addition, FALKEN is also proud to once again be sponsoring the "Red Bull Air Race Chiba 2019," which will be held over the September 7-8 weekend in Chiba, Japan. Through our sponsorship, we hope to contribute to yet another thrilling race here in Japan in 2019.

The Falken Tyres logo now marks the top of the City Tower in Offenbach – helping to make the City Tower more striking, while confirming the tyre brand’s commitment to its business headquarters on Offenbach’s Market Square. For the next five years, Falken will occupy four floors of the City Tower as office premises for its 180 employees based in Offenbach.

Sumitomo Rubber North America, Inc., Sumitomo Rubber Group's American sales subsidiary continues to expand their original equipment fitments, more manufacturers worldwide are taking notice of the brand's ability to deliver an outstanding product.

For the third time in a row, Falken has secured first place in the passenger car tyre category of the bi-annual VRÖ-Awards from the Association of Tyre Specialists, Austria.

Die Reifenmarke Falken startet mit einem Gewinnspiel ins neue Jahr. Verlost werden VIP-Tickets für jeden Spieltag der Handball WM in Deutschland.

This year, tyre manufacturer Falken will once again be presenting part of its wide range of products at the AutoZum trade fair, which is taking place in Salzburg from 16th to 19th January 2019.

Falken Tyre Europe is the official sponsor of the 26th IHF Men's Handball World Championship in Germany and Denmark. The partnership was brokered by the sports business agency Lagardère Sports, which is responsible for the exclusive marketing of the media rights for all IHF World Championships from 2019 to 2025.

A pair of Falken branded skis, a nitro snowboard in Falken look, three times two tickets for the 24h race at the Nürburgring 2019 are just three highlights of this year's Falken Advent calendar, with which the tyre brand will start on its Facebook pages on Saturday, 1 December 2018.

Tyre brand Falken is extending its fuel voucher sales campaign in Germany and Austria. In response to the huge popularity of the “Falken sagt Tanke!” (Falken Says Tanks!) campaign, particularly over the past four weeks, the tyre company will continue its special offers in Germany and Austria to 15 December 2018.

The sustainability and the quest for fair production are not new to the Sumitomo Rubber Group: the Group has long made efforts to improve the sustainability of its business activities. The primary focus here is on sustainably produced natural rubber, as the key raw material in the production of tyres.

Screeching tyres, roaring engines and all the thrills and spills of the racetrack are on offer this weekend at Nürburgring’s RaceRoom Café in the hallowed halls of the Ring°Boulevard. But this 4h Race lets both drivers and fans stay warm and dry – it’s virtual!

A magnificent final for Falken at the Nürburgring: Klaus Bachler and Martin Ragginger crowned the Porsche 911 GT3 R’s farewell race with the second victory of the VLN 2018 season and duly said goodbye to the successful model into well-deserved retirement. Peter Dumbreck and Jens Klingmann scooped 15th place in the BMW M6 GT3.

“Winter tyre with well-balanced driving characteristics in all weather conditions, short braking distances on snow and wet roads, comfortable ride characteristics and low price” are the strengths of the Falken EUROWINTER HS01 according to independent testers from the German auto magazine, AUTO BILD sportscars, in the November 2018 issue. The magazine tested winter tyres in size 245/45R18, choosing a 5 Series BMW as the test vehicle.

Falken continues to leave an ever-deeper impression on the VLN Endurance Champion-ship: third place for Peter Dumbreck and Stef Dusseldorp in the BMW M6 GT3 at the 58th ADAC Reinoldus Endurance race at the Nürburgring. The team’s great result was rounded off by tenth place for Martin Ragginger, Nick Tandy and Laurens Vanthoor during the Falken debut of the new Porsche 911 GT3 R.

Auto Bild has awarded the Falken EUROWINTER HS01 an overall rating of “Good” in its large-scale 2018 winter tyre test. After putting the tyre in size 195/65R15 through its paces on a VW Golf, the testers concluded: “Well-balanced winter tyre with safe, secure handling in snowy and dry conditions, superb safety reserves in aquaplaning and low price.

After romping to a double victory in the last race of the VLN Endurance Championship, Falken Motorsports is now heading for the next highlight: the team of the Japanese tyre manufacturer is the first customer team to provide a set of test tyres for tests of the new Porsche 911 GT3 R on the Nürburgring race track.

In perfect time for the winter season, the Falken EUROWINTER HS01 is now available from tyre dealers in 99 sizes instead of its previous range of 66 sizes. The tyre therefore covers all the most widely used sizes. The SUV version, the EUROWINTER HS01 SUV, has likewise been expanded from ten to 39 different sizes for the coming winter season.

For the eighth year in succession, tyre brand Falken is launching a special sales campaign for the tyre changeover season. From 15 September to 30 November 2018, customers purchasing a set of Falken winter tyres from participating dealers will receive a Shell prepaid card to the value of EUR 20 which they can use for fuel or shopping

FALKEN has launched a social media campaign tailored to car dealerships and entitled “Show Us a Smile – And Win”

There’s no stopping us! Falken is continuing to support the Audi Nines and is also a sponsor of Audi Nines MTB. Held this week at Bikepark Idarkopf, the Audi Nines MTB attract the top mountain bikers to the German state of Rhineland-Palatinate.

At the wheel of a 163-hp 1984 Porsche 944, the Falken team is entering the 2018 Youngtimer Rally organised by classic car centre Klassikstadt Frankfurt

FALKEN celebrates a spectacular double win at the Nürburgring.

FALKEN is extending its commitment to top class European football and is partnering with clubs in Germany, England, Spain, Italy, France, The Netherlands, Poland as well as for the time first time in Sweden.

Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football Club Atlético de Madrid for the start of the 2018/19 season.

With third and fourth places at the ROWE 6h ADAC Ruhr Pokal Race, Falken secured itself the best ever team result in this year’s VLN Endurance Championship at the Nürburgring.

Tyre manufacturer Falken will be supplying tyres for the new Mercedes-Benz G-Class from May onwards.

With over 1.6 million views on YouTube, Falken Tyre’s video from the iconic ADAC Zurich 24-Hour Race on the Nürburgring Nordschleife was well received.

“One Team, One Tyre, One Goal” is the appropriate title of a new video produced by tyre brand FALKEN and showcasing the 2018 ADAC Zurich 24h-Race held on the Nürburgring race track.

Tyre brand FALKEN announces the launch of the WILDPEAK M/T, an ultimate offroad tyre designed to deliver driving pleasure, safety and reliability to the max in all kinds of terrain.

Falken will launch its new EUROALL SEASON VAN11, aimed at drivers of vans and light trucks, in July 2018.

EUROALL SEASON AS210 is the new all-season tyre from the FALKEN brand, available from tyre dealers from July 2018 in an initial range of sizes.

Falken has been selling its second brand, “Sumitomo Tyres”, since the end of 2017. Its current product range, available at selected traders throughout the whole of Europe, consists of the car and SUV BC100 summer tyres, and the SL727, a summer tyre especially for transporters and light commercial vehicles.

FALKEN is making preparations for THE TIRE COLOGNE and sends one of its Drift Team members to Cologne to scope out the location.