Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.

Falken has completed a successful dress rehearsal for the legendary 24h race at Nürburgring: In the six-hour qualifying race, which gave teams and drivers the opportunity to get in the mood for the great endurance classic (June 3-6, 2021) last weekend, the two Porsche 911 GT3 R cars finished in sixth and 21st position.

The 6h race next Sunday is considered a dress rehearsal for the ADAC TOTAL 24h race, which takes place from June 3 to 6, 2021.

Great success for Falken Motorsports: the tyre brand celebrated a third place at the 62nd Eibach ADAC ACAS Cup, third round of the Nürburgring Endurance Series. Klaus Bachler and Martin Ragginger in the #4 Porsche 911 GT3 R completed a flawless race and were rightly delighted with their first podium success in the young season. The sister car, the #3 Porsche with Lance David Arnold and Dirk Werner behind the wheel, finished 18th overall.

Falken will also enter both Porsche 911 GT3 R cars in the next NLS race, the third round of the 2021 Nürburgring Endurance Series.

More than 80 million viewers worldwide have followed the 200 broadcasts, on approximately 80 TV channels

Falken finished the second round of the Nürburgring Endurance Series, which also marked the start of this year's Nordschleife season, with mixed feelings

After the cancellation of the first round due to weather conditions three weeks ago, Falken will start the new season of the 2021 Nürburgring Endurance Series (NLS) next Saturday. Three familiar faces and one newcomer will take their place behind the wheel of two Porsche 911 GT3 R cars.

The independent testers at ACE LENKRAD magazine have awarded the FALKEN AZENIS FK510 the rating "highly recommended" in this year's summer tyre test.

Falken Motorsports has confirmed its driver line-up for the first round of the 2021 Nürburgring Langstrecken-Serie (NLS) endurance series

“Very good” was the final verdict of the editorial team for the FALKEN AZENIS FK510 in the 04/2021 issue of sport auto

Technology marks significant progress in overcoming the challenge of limited battery life of tyre sensor devices

“Falken says tanks” - and continues to do so with ever-increasing success for the tenth year in a row

With seven out of ten points, the FALKEN ZE310 ECORUN has been awarded the rating of “Good” in the summer tyre test by auto motor sport magazine

Ten summer tyres in the 215/60R17 size were tested, with the Falken tyre coming in sixth overall and achieving a rating of “Good”

Mitsubishi Motors in Germany has provided 17 Outlander Plug-in Hybrid vehicles free of charge to the Johanniter-Unfall-Hilfe mobile vaccination and testing teams so as to support the response to the pandemic

In a price-performance analysis Falken Tyres gets a very good result

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The Falken AZENIS FK510 has once again successfully positioned itself among the premium brands in the ultra-high-performance (UHP) segment in AUTO ZEITUNG's 2021 summer tyre test.

One of the longest running driver/team partnerships will take a different direction in 2021 as Peter Dumbreck will switch from driving to a brand ambassador and adviser role at Falken Motorsports.

In the spring of 2021, Falken Tyres will expand its range of original equipment and aftermarket tyre models to include a wide range of new fitment options.

Falken is expanding its motorsport commitment and will be the new Nürburgring Endurance Series (NLS) sponsor for the 2021 season.

Tyre brand commits to two Porsche 911 GT3 R as it celebrates a decade of racing Porsche at the Nordschleife

This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

With large in-person Christmas gatherings not possible this year, Falken Tyre Europe has planned a special surprise for its European employees

“All-round talent with good driving characteristics in all weather conditions, balanced steering behaviour and short snow braking distances”

Falken’s parent company, Sumitomo Rubber Industries (SRI) has begun proof of concept testing for its new tyre pressure management solution that enables the remote monitoring of tyre pressures and temperatures, which will be crucial for the safe operation of autonomous vehicles.

The digital marketing specialist Pixelgenau and we have been honoured with the German Design Award 2021 in the “Special Mention” category for the sales campaign “Falken says tanks”.

"Convincing driving characteristics on snowy and wet slopes; quiet rolling noise" are strengths that the independent testers of AUTO BILD Sportcars magazine attested to the Falken EUROWINTER HS01 in its recent winter tyre test in issue 11/2020.

In the major all-season tyre test by AUTO BILD magazine, the Falken EUROALL SEASON AS210 was awarded the accolade of “exemplary”, coming in at fifth place in a total of 32 tested tyres, thereby securing its place among the top ten all-season tyres in the 205/55R16 size.

Once again Falken has proven the reliability of its performance tires and finished the toughest endurance race under the most difficult conditions: 10th and 11th place at the 48th ADAC TOTAL 24h-Race 2020 at Nürburgring.

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Precautionary Covid-19 measures preclude Thomas Preining and Matteo Cairoli from joining Falken this weekend

As the first ever European tyre brand to do so, we have been nominated with our film for the “International Motor Film Awards 2020” which are going to be presented at the end of November in London

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Simple to administer five-year guarantee provides compelling reassurance to customers

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

A 14th place and a technical failure are the result for Falken at the "ROWE 6-Stunden ADAC Ruhrpokal-Rennen" on the Nürburgring. Nevertheless the team draws a positive balance.

This season, Falken is once again responding to the requirements of car and SUV drivers for safe winter tyres, having extended its range of winter tyres to include several additional dimensions. This also applies to the Falken all-season tyres, which offer safety and a great performance in both the winter and all year round.

First class win for Max Kruse Racing on its debut on Falken highlights ability to switch easily and be competitive with AZENIS race tyres

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Tyre Europe has established a new affiliate programme and support network for its wholesalers and retailers. ‘Falken Zone’ launched in July 2020 in Italy, Spain and Greece – the brand’s key southern European markets – with plans to roll out the new network in other European countries.

After a night shift from Saturday to Sunday, Falken was rewarded with a double finish at the third race of the Nürburgring Endurance Series (NLS) last weekend.

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

Falken equips all of Hochtaunus DRK’s emergency vehicles

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

Surprise addition to NLS1 field with Christian Engelhart and Dennis Olsen driving Falken’s #3 Porsche Fans will have access to live onboard stream via Falken’s social media

Falken will field brace of 911s in official NLS test session since restrictions lifted and confirms it will race at NLS2 and 3 on July 11th/12th

The leading Italian independent consumer organisation published the results of its summer tyre test in its monthly magazine

Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.