For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Simple to administer five-year guarantee provides compelling reassurance to customers

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

A 14th place and a technical failure are the result for Falken at the "ROWE 6-Stunden ADAC Ruhrpokal-Rennen" on the Nürburgring. Nevertheless the team draws a positive balance.

This season, Falken is once again responding to the requirements of car and SUV drivers for safe winter tyres, having extended its range of winter tyres to include several additional dimensions. This also applies to the Falken all-season tyres, which offer safety and a great performance in both the winter and all year round.

First class win for Max Kruse Racing on its debut on Falken highlights ability to switch easily and be competitive with AZENIS race tyres

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Tyre Europe has established a new affiliate programme and support network for its wholesalers and retailers. ‘Falken Zone’ launched in July 2020 in Italy, Spain and Greece – the brand’s key southern European markets – with plans to roll out the new network in other European countries.

After a night shift from Saturday to Sunday, Falken was rewarded with a double finish at the third race of the Nürburgring Endurance Series (NLS) last weekend.

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

Falken equips all of Hochtaunus DRK’s emergency vehicles

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

Surprise addition to NLS1 field with Christian Engelhart and Dennis Olsen driving Falken’s #3 Porsche Fans will have access to live onboard stream via Falken’s social media

Falken will field brace of 911s in official NLS test session since restrictions lifted and confirms it will race at NLS2 and 3 on July 11th/12th

The leading Italian independent consumer organisation published the results of its summer tyre test in its monthly magazine

Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.

Falken’s fans set challenges for Falken’s family of race and drift drivers

Sumitomo Rubber Industries develops technique deemed “a major step toward” in solving long-standing odour issues surrounding natural rubber

With the lockdown restricting how much we can use our cars for extended periods, tyre brand Falken suggests some quick tips to prevent damage that can occur during longer lay ups.

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

For the fourth time in a row, a Falken summer tyre has achieved the title “exemplary” in the big Auto BILD Summer Tyres Test. This year, the Falken premium model in the ultra-high performance segment, AZENIS FK510, again achieved a place among the top ten of the summer tyres tested, finishing in seventh.

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Sumitomo Rubber Industries & Ibaraki University establish technique to selectively observe individual materials within tyre rubber to help develop new generation of tyres

“In the Azenis FK510 SUV, Falken is launching an all-round successful tyre that produces a secure, very agile feel on all road conditions.” This is the assessment of the independent testers of Gute Fahrt magazine in their summer tyre test, which this year is focusing on SUV tyres.

In every area at home – whether in the city, on country roads and motorways or on light terrain - is the new model of Audi’s A1 Series: the Audi A1 citycarver, commercially available since autumn 2019.

Packed with technology in and under the surface, Falken’s new SINCERA SN110 car tyre aims to bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars. An A rating for wet weather performance underlines that the tyre doesn’t compromise on safety to achieve the wear benefits.

Tyre brand Falken has confirmed its 2020 motorsport plans, announcing it will run a pair of the latest specification GT3 Porsche 911 GT3 R in both the Nürburgring Endurance Series (formerly known as the VLN) and the Nürburgring 24h race. Falken Motorsports race team, run by Schnabl Engineering for the tenth consecutive year, has ordered a new 991.2 chassis to run alongside its 2019 Porsche. Both cars will be identical in specification.

20 Years, 20 Stories is the new film by Falken Tyres that will celebrate its premiere with 60 guests at a Frankfurt cinema this Friday.

The tyre brand Falken will present two new tyres at the industry event Auto Mässan, which takes place from 15 to 18 January 2020 in Gothenburg.

The test track that Sumitomo Rubber Europe GmbH (SREU) put into operation in Arnemark, northern Sweden, in December comprises two groomed snow areas, each approx. 15,000 m2, about three times the size of a football pitch, two snow handling courses, each 1,600 metres long, and a 600 metre long ice handling track.

Falken’s parent company, Sumitomo Rubber Industries Ltd (SRI), has developed new technology that utilises artificial intelligence (AI) to predict the properties of rubber and detects how structural changes, due to load and wear, will affect performance throughout a tyre’s lifecycle. The data collected through “Tyre Leap AI Analysis” will support engineers to create longer lasting tyres with more consistent performance over time and is a key element of SRI’s “SMART TYRE CONCEPT”.

Sven Müller’s and Patrick Pilet’s joy in their hard-won second place at the VLN Endurance Championship at the Nürburgring was to be short-lived, after a misdemeanour in a “Code 60 Zone” triggered a subsequent time penalty for Falken, relegating them from second to seventh place.

The Irish drift master defends both his Formula Drift and Drift Masters European titles to be crowned double champion yet again

Sven Müller and Patrick Pilet to share Falken’s Porsche in final 2019 VLN round

Falken rounded off the 2019 jubilee season with sixth place for Klaus Bachler and Martin Ragginger in the #4 Porsche 911 GT3 R, and tenth place for Peter Dumbreck, Alexandre Imperatori and Sheldon van der Linde in the #3 BMW M6 GT3.

Sincera SN110 Ecorun sets the standard for efficiency for mainstream consumers

Falken again delivered a great performance, scooping up fourth place for the BMW M6 GT3 and sixth place for the Porsche 911 GT3 at the seventh round of the VLN Endurance Championship at the Nürburgring.

The Falken tyre brand is represented with a 30 square meter stand at the NUFAM commercial vehicle trade fair in Karlsruhe from 26 to 29 September 2019. With more than 370 exhibitors and 23,000 trade visitors, NUFAM is one of the largest commercial vehicle trade fairs in Europe, celebrating its 10th anniversary this year.

After the Falken EUROWINTER HS01’s good performance in the winter tyre test run by the magazine auto motor sport, more positive results are pouring down on the Falken EUROWINTER HS01: “Good on wet roads”, “Good in terms of fuel consumption” and “Good on ice”, attested the independent tester of the Swiss Turing Club and the Austrian automobile, motorcycle and touring club of the Falken tyre in their 2019 winter tyre test.

Nearly 4,000 spectators experienced live the AUDI NINES mountain bike spectacle on offer to them in the Ellweiler quarry near Birkenfeld last Saturday. 28 of the world’s best mountain bikers from eleven nations gathered there to spend a week producing film and media content in a spectacular setting, with a public contest day as the crowning finish to a successful weekend.

“Excellent lateral guidance, low slip sensitivity when accelerating and good braking on the snow” as well as “very good aquaplaning prevention” confirm the independent testers of the specialist magazine auto motor sport when describing the Falken EUROWINTER HS01 in their current winter tyre test.

Japanese tyre brand Falken admirably demonstrated the superior performance of its rain tyres during the fifth round of the VLN Endurance Championship at the Nürburgring: fourth place for the Porsche 911 GT3 R and fifth place for the BMW M6 GT3.

Two Falken-branded electric go-karts and the Falken logo in a curve at the start and finishing line are decorating Frankfurt's first and only indoor electric go-kart track, which opens in the first week of September 2019.

Tyres from two Falken series have been chosen as OEM tyres for the new Toyota Corolla models, available since March 2019. The new vehicles will be fitted with the ZIEX ZE914B ECORUN in sizes 225/40R18 92 W XL and 225/45R17 91W tyres from Falken’s ZIEX Series, and the SINCERA SN832B in size 205/55R16 91V from the Japanese tyre manufacturer’s SINCERA Series.

For the 2019-20 season, Falken is the premium partner and official tyre partner of Borussia Mönchengladbach, a football club based in North Rhine-Westphalia that finished fifth in the German Bundesliga last season.

Last Saturday, both Falken Motorsports race cars achieved top-10 results at the Nürburgring despite adverse weather conditions during the fifth round of the 2019 VLN Endurance Championship. The #4 Porsche 911 GT3 R finished in sixth place, with the #3 BMW M6 GT3 crossing the line seventh.

Falken was able to hand over a cheque amounting to €2,500 to the Offenbach action group “Von Herzen zu Herzen gemeinnützige GmbH”.

The ADAC TOTAL 24h Race 2019 posed enormous challenges for Falken Motorsports. In the early hours of Saturday evening, debris on the track damaged the rear right tyre of the #44 Porsche 911 GT3 R, robbing it of any chance of a podium position. The #33 BMW M6 GT3, by contrast, enjoyed a solid race and finished in sixth place as the best BMW.

This year, Falken will once again be looking to win big in the Eifel – the tyre brand is sponsoring the ADAC TOTAL 24-Hour Race, which will take place at the Nürburgring from 20th to 23rd June 2019. Falken first joined the event as a partner in 1999 and, since then, has consistently upped its involvement.