Falken Tyre Europe GmbH is extending its successful collaboration with the International Handball Federation (IHF) by becoming an event partner to the 29th IHF Men’s World Championship – taking place in January 2025 and hosted by Denmark, Croatia and Norway.

Falken Tyre Europe GmbH has become the Official Tyre Partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace (London).

Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.

This year, Falken Tyre Europe GmbH is once again dedicated to its social commitment, with the Sumitomo Rubber Industries Ltd. subsidiary drawing attention to the International Day against Violence against Women and Girls with an internal campaign for 16 days. This campaign was officially launched in 1999.

Falken Motorsports has claimed first place in the NLS Speed Trophy, with its #4 Porsche 911 GT3 R topping the standings ahead of the Manthey Porsche and a Mercedes-AMG GT3. Meanwhile, Falken’s second entry, the #3 Porsche, claimed an impressive fourth place in the overall rankings – further underscoring Falken’s dominance in the Nürburgring Endurance Series (NLS).

For the second year in a row, Falken is taking part in the futsal event, which will be held on Sunday, 17 November 2024, at Sportpark Frankfurt am Main. The Association of Japanese Companies Frankfurt e.V. organises this event every year and invites Japanese companies to take part in an exciting indoor football tournament.

Falken is now providing its customers with new KB price lists effective from January 1st, 2025, for all deliveries.

Falken has been a fixture at the legendary Nürburgring 24h race since 1999, and now enjoys the status of being ‘a regular’ thanks to its 25 years of participation. Owing to Falken’s special relationship with the circuit, the tyre brand has officially extended its contract with the organisers of the race that runs around the classic Nordschleife, until 2028.

What requirements does an off-road tyre have to meet in order to become a test winner? This is exactly the question that Promobil asked itself in the current all-terrain tyre test and examined seven tyre brands in the size 255/55 R 18. The Falken WILDPEAK A/T AT3WA emerged as the clear off-road test winner. The Falken tyres impressed the judges in almost all test categories and beat well-known competitors.

Falken Motorsports has once again impressively demonstrated its dominance in the Nürburgring Endurance Series (NLS). Klaus Bachler and Alessio Picariello secured a superior victory in the Porsche 911 GT3 R (992) with starting number 3 and won the race with a lead of more than five minutes over the competition.

Based in Offenbach, Falken stands for high-performance tyres – so it is logical to sponsor the O.F.C. Kickers 1901 e.V. national football academy, which is located in the immediate vicinity of Falken.

The Audi A3 allstreet, characteristic crossover model of the Audi A3 family, has some special requirements for tyre quality. In Ingolstadt, where the Audi crossover model is prodcued, Falken has been supplying the AZENIS FK510A AO model in sizes 205/55R17 95W XL, 225/45R18 95W XL and 225/49R19 93W XL since April 2024.

Falken Motorsports enters the final phase of the Nürburgring Endurance Series (NLS) with the 55th Adenauer ADAC Rundstrecken-Trophy. After the retirement of both Porsche 911 GT3 R (992) at the last race due to weather conditions, the team is once again aiming for overall victory. The Falken Drift Team will also be offering spectacular taxi rides in the paddock.

Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.

Falken is all ready for winter! In addition to adding numerous sizes to its range of winter tyres, this season Falken is also offering a new size of the Falken EUROALL SEASON AS220 PRO all-season tyre.

On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.

Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.

From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.

From the 2024/25 season, Falken will be an official club partner of VfB Stuttgart, which is by far the largest football club in Baden-Württemberg with well over 100,000 members. This partnership is based on the motto “Performance, Precision and Reliability”. Values that are reflected both on the pitch and on the roads.

The Falken-produced film “Why we race”, released in July 2024, is on the nomination list of the coveted International Motor Film Award.

For the second year in a row, Falken Tyre Europe is sponsoring the Main Matsuri Festival in Offenbach, which will take place from the 16th to the 18th of August 2024 in Büsing Park in Offenbach.

Falken Motorsports had no luck at the ROWE 6h ADAC Ruhr-Pokal race, the season highlight of the Nürburgring endurance series: After a good qualifying session and a strong opening phase, Nico Menzel in the teal-and-blue Falken Porsche #4 had already taken the overall lead. At the start of the second lap, however, both cars fell victim to the onset of heavy rain, which even made it necessary to interrupt the race.

Falken Motorsports has recruited the exceptional talents of former F1 driver Timo Glock and reigning European Le Mans Series LMP2 champion Alex Lynn to contest the ROWE 6h ADAC Ruhr Cup alongside team stalwarts Nico Menzel and Alessio Picariello this weekend.

“Why do we race?” Why do we risk everything to chase victory? What tempts us back to the Nürburgring year after year, hoping for our moment in history? Our latest film, ‘Why We Race’ – shot during the 52nd edition of the ADAC RAVENOL 24h Nürburgring – seeks to answer these very questions.

Audi’s new S3 is the first vehicle to leave its factory with Falken’s super-ultra high-performance (SUHP) tyre, the AZENIS RS820. Owing to its standard quattro all wheel drive plus torque splitter, Audi’s compact sports car delivers 333 HP and 420 Nm torque – demanding a high-performance tyre such as Falken’s most advanced SUHP pattern.

The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.

Falken Motorsports once again proved its strength and dominance at the third round of the Nürburgring Endurance Series (NLS), the 69th ADAC Westfalenfahrt. Drivers Julien Andlauer and Sven Müller celebrated a commanding victory to clinch the team's fourth win of the season.

Falken Tyres Europe GmbH is delighted to announce the exclusive "Adventure Camp Namibia" trip, on which you can experience an unforgettable trip across Namibia with the Falken WILDPEAK R/T01 tyres. The campaign is supported by Visit Namibia and Journaway. We are giving 5x2 tickets away to real travel enthusiasts in a prize draw.

Just three weeks after the 24-hour race at the Nürburgring, Falken Motorsports is returning to the legendary Nordschleife: the two teal-and-blue Porsche 911 GT3 R (992) cars from the Japanese tire manufacturer will be back in action at the third round of the Nürburgring Endurance Series (NLS), the 69th ADAC Westfalenfahrt on 22nd June. They will once again race through the "Green Hell" at the third round of the NLS on June 22nd and try to build on the strong successes from the start of the season: Falken Motorsports snatched an overall victory and a podium result in the first two NLS races of the year.

While the Falken ZIEX ZE310 Ecorun tyre continues to deliver excellent results in comparative tests, Falken has been hard at work hard developing its successor – which promises to be even better. As the replacement for the ZIEX ZE310, the new Falken ZIEX ZE320 drops the ‘Ecorun’ suffix yet will be more environmentally friendly than its predecessor.

The 52nd edition of the ADAC RAVENOL 24h Nürburgring will go down as the shortest in history. The race was interrupted on Saturday evening due to heavy fog and there was no regular start on Sunday. The two Falken Porsche 911 GT3 R (992) finished sixth and eleventh.

The highlight of the year is coming up for Falken Motorsports this weekend (May 30 to June 2, 2024): The Japanese tire brand's racing team will be battling for the coveted overall victory at the legendary ADAC RAVENOL 24h Nürburgring. After three victories in the first four races of the year, Falken Motorsports is one of the top favorites on the Nordschleife: Julien Andlauer, Klaus Bachler, Sven Müller and Alessio Picariello as well as Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger will take turns at the wheel of the two teal-and-blue Porsche 911 GT3 R (992).

Did you know that Falken Tyre Europe GmbH now has 230 employees from 23 different nations? And what do these 230 people all have in common? They belong to the Falken Family of course!

A crystal wedding anniversary for Falken and Fiege: Falken Tyre Europe GmbH has been working together with logistics services provider Fiege for 15 years. Falken currently stores its tyres at four Fiege locations in Europe on logistics space of approximately 100,000 square metres. In addition to the storage of the tyres, Fiege is also responsible for their distribution.

From energy-efficient EV tyres to gripping off-road rubber, inspiring UUHP and no-nonsense commercial vehicle patterns, Falken will use this year’s Tire Cologne (4-6 June) to highlight that it now offers its broadest range ever, as well as catering for every season.

Do electric cars need special tyres? Or do they run better with normal tyres? AutoBild asked these very questions and tested eight summer tyres in size 235/55 R 19. The Falken e. ZIEX proved able to impress.

We would like to inform you that Falken Tyre Europe GmbH will implement structural price adjustments across Europe from June 1st, 2024. These changes affect the Falken and Sumitomo brands in different product segments.

Falken Motorsports will kick off the new Nordschleife season next weekend: The two teal-and-blue Porsche 911 GT3 R (992) will contest the first two races of the year at the season opener of the Nürburgring Endurance Series (NLS). Alessio Picariello, Joel Eriksson and Martin Ragginger will take the wheel of the Porsche on both days, while Tim Heinemann and Nico Menzel will each tackle one race. The Japanese tyre brand, which is also one of the official partners of the popular championship, has its sights set on overall victory at the season opener on the legendary Nordschleife.

The Falken AZENIS FK520 has been rated as ‘good’ in the annual summer tyre test by German motoring publication, auto motor und sport (AMS).

Falken is expanding its motorsport involvement in the ADAC Nürburgring endurance series and is supporting the BILSTEIN racing team from this season. Jimmy Broadbent, Steve Alvarez Brown and Misha Charoudin, all high-profile influencers in the sim racing and motorsport scene, will take turns at the wheel.

• New feature demonstrates versatility of Sumitomo Rubber Industries’ SENSING CORE safety technology • One OEM customer already confirmed for 2024

Sumitomo Rubber Industries Ltd (SRI) – the parent company of Falken Tyres – has won the ‘Environmental Achievement of the Year: Manufacturing’ category at this year's Tire Technology International Awards for Innovation and Excellence. Recognising the latest advances towards a greener and more sustainable industry, recipients are decided by a panel of experts from the tyre industry and science.

The tyre tests by the trade journals are eagerly awaited every year. The first results are now in. At AutoBild, 55 candidates with the size 205/55 R 16 V were given the chance to prove themselves in this year’s summer tyre test. This dimension fits numerous compact cars such as the VW Golf and the Opel Astra. Among other achievements, the Falken ZIEX ZE310 Ecorun demonstrated a very good price/performance balance.

Falken is pleased to announce that since its launch in 2012, the "Falken says fill up" sales promotion has continued to grow in importance and expand to various core European markets. This year's promotion is taking place in no fewer than 14 European countries. Just in time for the changeover season, customers who opt for a set of Falken summer or all-season tyres in the period from 15 March to 31 May 2024 will receive an Aral fuel voucher for refuelling and shopping in the amount of 20 euros.

Falken Motorsports is relying on a proven driver line-up for the 2024 Nürburgring Endurance Series (NLS) and ADAC Ravenol 24h Nürburgring race. Its pair of teal-and-blue Porsche 911 GT3 R (992) will be driven by Julien Andlauer, Klaus Bachler, Sven Müller, Alessio Picariello, Joel Eriksson, Tim Heinemann, Nico Menzel and Martin Ragginger.

This year, Falken is launching the most comprehensive range of tyres in the company's history: truck, EV, ultra, ultra-ultra high performance, motorsport and off-road tyres – Falken offers its dealers and consumers tyres for every occasion.

New tool helps engineers understand the aerodynamic characteristics of tyres that account for over 20 percent of an EV’s air resistance.

Falken Motorsports will once again contest the 2024 Nürburgring Langstrecken-Serie (NLS) and the ADAC Ravenol 24h Nürburgring – with a pair of Porsche 911 GT3 R (992) for what promises to be another action-packed season of racing on the Nordschleife.

Falken and its parent company, Sumitomo Rubber Industries Ltd (SRI), are celebrating a strong start to the year with a trio of nominations in this year’s "Tire Technology International Awards for Innovation and Excellence".

Sumitomo Rubber Industries, Ltd. has set new, higher emission reduction targets to achieve carbon neutrality throughout its supply chain by 2030. In addition, the company has increased the reduction of emissions from its own production facilities and suppliers, also targeted by the aforementioned date. Previously set targets have already been achieved ahead of schedule thanks to active efforts. The company will take further initiatives to achieve carbon neutrality throughout the supply chain in line with its long-term sustainability policy: "Driving Our Future Challenge 2050".