"FALKEN sagt Tanke" sales campaign provides an additional boost to dealers
Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.
In this season, Falken is also offering its customers in its European core markets the “Falken says thank you” sales promotion for the coming winter season: from 15 September to 30 November 2019, customers in participating stores get a prepaid card for refuelling and shopping when they buy Falken winter or all season tyres.
In addition to their 20 Euro petrol voucher, participants in Germany also have the chance to win one of 25 Shell petrol vouchers worth 100 Euros and 100 opportunities to win the Shell V-Power SmartDeal. With this deal, the winners can buy V-Power petrol for the price of standard fuels at participating petrol stations.
Participants from Belgium, Germany, Luxembourg, Austria and Poland also have the chance to win one of ten CARRERA DIGITAL 132 “GT RACE STARS” sets worth almost 300 Euros. The fully seven-metre-long course at a scale of 1:24 with two 360-degree bends provides pure race feeling. The highlight: one of the 1:32 scale cars is a Falken-branded model of the BMW M6 GT3 “Team Falken, No.3”.
The promotion will run in retailers, at point of sale and with strong coverage in an online and TV setting.
The vouchers apply this season for the purchase of a set of Falken winter or all season tyres in the EUROWINTER HS01, EUROWINTER HS 01 SUV, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROWINTER VAN01 or EUROALL SEASON VAN11 ranges, each from 16 inch.
“For nine years, we have been supporting our retailers with these sales campaigns, and they’re getting more successful year on year,” Markus Bögner, COO and President of Falken Tyre Europe GmbH welcomes the start, “ultimately, it’s not just end users, but also the tyre dealers who benefit from our promotion.”
In addition to the countries mentioned above, the campaigns are taking place in Bulgaria, France, the Netherlands and Slovenia – the participating petrol stations vary from country to country.