Prensa
Falken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency SPORTFIVE initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.
Falken previously secured the rights to be the "Official Tyre Partner" and "Premium Partner" of Borussia Mönchengladbach for the 2018/19 season and will continue this alliance once more this season. As the official tyre partner, Falken enjoys the rights to display its branding in prominent positions such as the logo walls during interviews, press conferences and other activations.
The cooperation with Spanish top club Atlético Madrid, which also started for the 2018/19 season, comprises a range of activations including branding at the club's home matches at the venerable "Civitas Metropolitano" stadium.
Both sponsorship packages include LED perimeter advertising as well as static boards, which will secure Falken television exposure across all core European markets.
"The cachet of these two clubs is highly impressive. We will continue to benefit from the far-reaching media presence and the associated coverage," says Markus Bögner, Managing Director, President & CSO, emphasizing the importance of the partnership.
Hendrik Schiphorst, Managing Director, SPORTFIVE Germany adds: "We have been working successfully with Falken Tyre Europe since 2015. These partnership extensions with top European clubs once again underline Falken’s role as an established player in the sport and these will further contribute to achieving the brand's communication objectives."
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On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.
Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.