Prensa
Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.
With 2024 marking the fifth year in which a piece by Falken has been nominated for the prize, this was also the third time the global tyre brand has taken home the trophy – with “Whatever Comes Our Way” (2021) and “A Monument To The Art Of Racing” (2023) both being previous winners.
With over 3.6 million views to-date, the award-winning film was created in collaboration with Motionctrl and Tobias Kahler. Released in July, it follows the relentless pursuit and unwavering passion of the Nürburgring 24-hour race.
Amongst the fog that dominated this year’s storyline, “Why We Race” showcases the ceaseless dedication, the drive for perfection and the spirit of endurance that fuels our quest – year after year, hour after hour, lap after lap.
Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe GmbH, explains: “Winning ‘best event film’ at the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment. Congratulations to everyone but especially Tobias Kahler and his talented team.”
The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors and are supported by experts from the across industry as well as representatives from the film and television industry.
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.