Prensa
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.
Between 11 March and 15 April, BRV members were invited to rate their top partners in an online vote. The evaluation considered, among other criteria, experiences relating to delivery performance, meeting deadlines, ordering and logistics processes, commercial terms, customer service and sales support, as well as marketing and training programmes.
After more than 250 member companies were surveyed, Falken was selected to be a finalist for the Service Award - a strong endorsement from the specialist tyre trade.
“Being nominated for the BRV Service Award means a great deal as it is decided by the specialist tyre trade,” says Thomas Langer, sales director Germany at Dunlop Tyre Europe GmbH. “It confirms our commitment to offering Falken partners not only reliable and safe products, but above all dependable service, tailored support and a genuine partnership-based collaboration. This feedback motivates the whole team to remain focussed on serving our loyal customer base.”
The award ceremony will take place on 8 June, 2026, during the BRV General Meeting in Cologne, when the overall winner will be announced.
FALKEN takes first place in the BRV Service Award: German Tyre Retail and Vulcanisation Trade Association (BRV) announced tyre brand FALKEN, part of Dunlop Tyre Europe GmbH, as the winner at the BRV General Meeting on 8 June 2026.
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.