Prensa
Falken shines once again, with the VRÖ Award in its hand at AutoZum, which took place from January 22 to 25th. AutoZum is considered one of the most important trade fairs for the automotive and aftermarket industry in Austria, where leading brands present their products and innovations. In addition to the broad tyre line-up, there were other highlights at the trade fair: The Association of Tyre Specialists Austria (VRÖ) once again awarded prizes to the best tyre suppliers as part of the ‘Tyre Day’.
This year, Falken secured two prizes: First place in the truck sector and third place in the car sector went to the Japanese company. Günther Riepl, Senior Sales Director Austria, Swiss & Eastern Europe at Falken, accepted the coveted prizes from James Tennant, Chairman of VRÖ, Hermann Hladky, Treasurer of VDÖ, and Peter Wondraschek, Deputy Chairman of VRÖ, and stand out against against well-known competitors.
"The sales team in Austria has done a great job and the good cooperation between our sales team in Austria and our colleagues in Offenbach has also helped us to achieve our goals over the last two years, despite some hurdles. Our progress highlights the importance of reliable and well-coordinated cooperation for a successful future. This year's awards are a testament to the outstanding commitment of every employee and symbolize the company's growth," comments Günther Riepl on the award.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.