Falken launches film on the 24h Race 2020
"We are fighting the ring, the weather, the virus" is the message of this year's 24h race film, which Falken will release on its social media channels in December.
The clip was shot in September 2020 on the occasion of the weirdest 24-hour race in the history of the endurance classic, which stretches back nearly 50 years: not only was it necessary to postpone the race from the spring to the autumn due to the coronavirus, but almost no spectators were allowed into the Nürburgring. “Cheer up, life goes on” is the intended message of the 2-minute film, which impressively documents the pretty much deserted grandstands and the half-empty paddocks. In particular, the film is intended for those people who were unable to experience the event live on location this year, and once again demonstrates that it is the approx. 200,000 fans who make the 24-hour race so unique. The film from Falken also shows how the racing team was able to take part despite the adverse conditions: “It’s very quiet, you can barely hear it, but it’s happening” is the message at the beginning of the film.
“We deliberately made the film shorter this year,” explains Dennis Wilstermann, Supervisor of Marketing at Falken Tyre Europe GmbH, commenting on its release. “And above all else, we wanted the film to show that we were there for fans, for our Falken family. It’s not just that we participated in the race, but that we shared the action live with unprecedented enthusiasm with our fans across numerous channels in September, contributing to #flattenthecurve.”
This is the eights consecutive film that Falken has made together with director Tobias Kahler, and the anniversary film for the 24h race which was released last year has been nominated for the “International Motor Film Award 2020” which will be presented in London in July 2021