Falken to participate in "Orange Day" campaign to help eliminate violence towards women and girls

On November 25th Falken Tyre Europe GmbH will be participating in raising awareness for “Orange Day”, the internationally recognized 16-day campaign “for the elimination of violence against women and girls” that runs until December 10th.

To give “Orange Day” visibility at Falken’s Offenbach City Tower headquarters in Germany, the usual evening lighting in the foyer will be switched off from 5 pm to 10 pm. In its place, energy-saving LED lights will illuminate the space in orange. The lighting has also been sourced locally, provided by Offenbach-based SLP-Event und Medientechnik, a full-service provider of event technology in Frankfurt and the Rhine-Main region.

In addition, Falken’s female employees have been offered the opportunity to take part in a workshop focused on self-assertion and self-defense and learn verbal and physical techniques to defend themselves against attacks. These workshops will take place at Song Moo Frauenkampfkunst Offenbach e.V. and can be attended during working hours.

To raise awareness further, Falken’s actions will be communicated to all employees within the City Tower and beyond on Falken’s social media channels, with jute bags set to be given away on Instagram and Facebook.

"Falken employs staff from 24 nations and prides itself on diversity and the inclusion of all cultures and backgrounds. Therefore, it was an easy decision to get involved in “Orange Day” this year to raise awareness for such an important issue,” says Jürgen Steuer, Manager Human Resources and General Affairs at Falken Tyre Europe GmbH. "Take up for our workshops has been accepted by so many female colleagues. We will continue to offer support for our staff members going forward.”