Prensa
Falken Tyre Europe GmbH is once again sending out a strong signal for social engagement by participating in the Orange Days with its own in-house campaign. The “Orange the World” campaign launched by the UN attracts attention from November 25th on for 16 days every year and calls for an end to gender-based violence.
As part of the campaign, Falken is holding a workshop for employee empowerment under the direction of Günther Bubenitschek, the State Prevention of Crime Officer for Baden-Württemberg of WEISSER RING e.V. – a non-profit organisation which is dedicated to supporting victims of crime and the prevention of criminal offences.
This year, the focus is on empowering employees in terms of various topics surrounding personal safety and civil courage. The workshops will offer practical insights and strategies for dealing with online hate and protection against stalking, as well as suggestions on how to show civil courage in everyday life through voice, attitude and presence.
“We are encouraging our employees to actively participate in the workshops. In an increasingly digitalised world, it is very important to be aware of the challenges of the cyber world,” comments Jürgen Steuer, Manager Human Resources and General Affairs at Falken Tyre Europe, on the engagement. “The response to our offering has been very good, and I am convinced that the resulting positive changes within the organisation will strengthen the FalkenFam and have positive effects far beyond it.”
The campaign is also being publicised with communication media at the Falken offices, in the City Tower and on Falken’s social media channels.
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.