Prensa
Falken is pleased to announce that since its launch in 2012, the "Falken says fill up" sales promotion has continued to grow in importance and expand to various core European markets. This year's promotion is taking place in no fewer than 14 European countries. Just in time for the changeover season, customers who opt for a set of Falken summer or all-season tyres in the period from 15 March to 31 May 2024 will receive an Aral fuel voucher for refuelling and shopping in the amount of 20 euros. Falken is moving with the times: for the first time in Germany, participants have the exclusive opportunity to opt for a €20 charging credit instead of a petrol voucher. EnBW has been won as a partner for this. Numerous other extra prizes from Yakima (such as three trips to South Tyrol, roof boxes and bicycle racks) make the offer even more attractive.
The "Falken sagt Tanke" promotion has proven to be an essential part of supporting dealers at the point of sale. In order to further increase the reach of the promotion and attract even more attention, the campaign will be advertised in high-reach TV and web environments. At the same time, participating retailers will be provided with attractive communication materials for online and offline use. With a five-digit number of participants, Falken has recorded a great success that reflects the commitment of its customers and partners.
"Our attractive rewards are an additional incentive for customers to choose our high-quality products and benefit from a practical bonus at the same time," said Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe, commenting on the campaign launch. "The promotion stands for quality, customer proximity and added value. We are proud that our campaign has been successfully established in the market for over a decade and look forward to continuing to find innovative ways to support our customers and partners in the future."
The periods and vouchers are adapted to the country-specific conditions and therefore vary.
More information can be found here: https://campaign.falkentyre.com/
This year Falken Tyre Europe GmbH is continuing its commitment to local institutions in Offenbach and is donating almost 6,000 euros in total. The donations will benefit four important initiatives that are actively involved in the areas of sport, social affairs and education and make an invaluable contribution to the community in the city of Offenbach.
Tyres for electric and hybrid vehicles have to satisfy special requirements: they should offer low rolling resistance, guarantee optimum traction on all surfaces and be able handle heavy loads at the same time. The Falken tyres meet these requirements. Since May 2023 and November 2023, Falken Tyre Europe has been supplying its e. ZIEX AO model in the 235/65R18 H XL and 255/60R18 H XL sizes to the Audi plant in Ingolstadt, where the successful AUDI Q6 e-tron is currently leaving the production lines.
Falken Tyre Europe GmbH will be making changes to its management team for January 2025: Thomas Langer will be taking over as Sales Director Germany Replacement at Falken. Thomas Langer began his career at Falken in 2010 as a sales representative for the region of Bavaria and Saxony/Thuringia and has been responsible for southern Germany as regional sales manager since 2018.