Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe
Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.
This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany and Austria.
From 4th January until 28th February 2021, in participating stores, customers in Germany will receive a prepaid card for refuelling and shopping if they buy Falken winter or all-season tyres, as soon as they have submitted their purchase receipt online at https://tankgutschein.falkenreifen.de/landing.
“The continuously increasing number of people participating in our ‘Falken says tanks’ campaign provides yet more evidence that this campaign is very popular. In challenging times like these, we want to give our customers the best possible sales support,” says Markus Bögner, COO and President of Falken Tyre Europe, commenting on the extension of the campaign. “We will also be offering our 5-year warranty on our full range of products in 2021. Combined with the activation of our brand in the high-audience TV and online environments, we have put together a package for our retailers and customers which more than fulfils the market requirements,” continues Bögner.
The vouchers will apply to purchases of a set of Falken winter- or all-season tyres in the EUROWINTER HS01, EUROWINTER HS01 SUV, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROWINTER VAN01, EUROALL SEASON VAN11 and WILDPEAK AT3WA ranges, each starting from 16 inches.